Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

Privacy 78

Privacy Consumer Company Nonprofit 78

Agility PR Solutions

AUGUST 10, 2020

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Data 148

Data Consumer Company Privacy 148

Agility PR Solutions

NOVEMBER 20, 2022

New research from internet tech firm Cisco highlights the critical need for further data-use transparency from brands and businesses as consumers say their top priority is for organizations to be more straightforward on how they use their personal data. appeared first on Agility PR Solutions.

Data 85

Data Consumer Company Privacy 85

Agility PR Solutions

MAY 1, 2023

The frequency and impact of the growing problem of brand impersonation is putting consumers at increased risk of privacy and personal data issues—and wreaking havoc on the brands affected.

Reputation 78

Reputation Consumer Brand Branding 78

Agility PR Solutions

MAY 29, 2023

Consumer behavior is evolving at lightning speed—at least that’s what the data seems to suggest. But let’s face it, brands and businesses are so perplexed by data these days that it’s hard to know what’s really happening. Nevertheless, companies are ready to adjust their business strategies to keep up.

Data 78

Data Consumer Privacy Strategy 78

Agility PR Solutions

JUNE 21, 2022

As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era.

Consumer 78

Consumer Privacy Brand Branding 78

Agility PR Solutions

FEBRUARY 11, 2021

It’s not like data privacy wasn’t a big issue in the old world, but in the age of COVID, with the quick shift to remote work and the need to access people’s health info, it’s never been more front-and-center on consumers’ minds—which is why it must be front-and-center on the strategic agendas for brands and […].

Privacy 78

Privacy Consumer Data Brand 78

Agility PR Solutions

MARCH 2, 2020

Data privacy is no longer just a marketing outreach obstacle—it’s now a full-fledged business issue: new research reveals a whopping 84 percent of adults have decided against engaging with a company because it needed too much of their personal information—and three in five consumers have gone so far as to delete an app from their […].

Privacy 101

Privacy Brand Branding Marketing 101

Agility PR Solutions

FEBRUARY 12, 2020

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands. The post Smart brands are taking privacy and security seriously—here’s what leaders are doing right appeared first on Agility PR Solutions.

Privacy 95

Privacy Brand Branding Data 95

Contently - Strategy

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Agility PR Solutions

APRIL 19, 2022

Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy laws, according to new research from Forrester Consulting and SheerID.

Data 85

Data Privacy Marketing System 85

Agility PR Solutions

DECEMBER 14, 2021

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

Consumer 78

Consumer Privacy Brand Branding 78

Agility PR Solutions

JULY 29, 2019

Data privacy may be the biggest challenge brands and businesses face right now in order to earn the trust (and business) of today’s skeptical consumers—and many states are even embracing legislative action to force companies to have more respect for personal data.

Data 65

Data Consumer Privacy Brand 65

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Study 105

Study Consumer Company Privacy 105

Agility PR Solutions

FEBRUARY 22, 2024

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 106

Privacy Data Consumer Company 106

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Agility PR Solutions

OCTOBER 23, 2019

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte.

Privacy 60

Privacy Brand Branding Retail 60

Agility PR Solutions

MARCH 11, 2019

The post Which big brands do consumers trust with their data—and which are creepy? appeared first on Agility PR Solutions.

Data 65

Data Consumer Privacy Brand 65

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . This would allow for targeting based on interests, rather than a user’s personal identifying data.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.

Data 88

Data Privacy Survey Policies 88

Agility PR Solutions

APRIL 5, 2020

Data breaches that compromise millions of people’s data don’t make the headlines as much as they used to, but that’s not because they’ve gone away—it’s because they’re so common they’ve lost their news value. The post Data security is the new table stakes for a positive brand experience—is yours protected?

Data 85

Data Privacy Brand Branding 85

Agility PR Solutions

FEBRUARY 3, 2019

Growing concerns regarding privacy and data security have reached a tipping point, driven by an astonishing increase in consumers’ expectations for trust and transparency in the brands they purchase, according to the 24th annual Customer Loyalty Engagement Index (CLEI) from brand engagement and customer loyalty research consultancy Brand Keys.

Consumer 78

Consumer Report Brand Branding 78

Agility PR Solutions

NOVEMBER 18, 2019

Consumers are increasingly fed up with fears of their personal data being compromised virtually every time they make a purchase—and new research from global comms consultancy Ketchum shows that the brands and businesses that endanger their customers’ privacy are taking real reputation risks with security shortfalls.

Reputation 78

Reputation Data Privacy Brand 78

Agility PR Solutions

JUNE 2, 2019

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts. The […].

Consumer 65

Consumer Privacy Brand Branding 65

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Onclusive PR Attribution does not rely in any way on third-party data providers like Jumpshot.

Media 273

Media Privacy Data Analytics 273

5W PR

MARCH 26, 2024

With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Industry movers and shakers Teaming up with reputed figures in fintech can give the brand’s message a megaphone. Make clear the ground-breaking aspect of the solution.

Strategy 78

Strategy Privacy Financial Guidelines 78

Agility PR Solutions

JANUARY 13, 2020

The new California Consumer Privacy Act (CCPA) became effective on January 1, 2020, and according to major news sources, most companies are not yet compliant or prepared for the impact CCPA will have. New research from digital marketing and consumer data management tech firm SRAX offers a CCPA compliant data set.

Tools 78

Tools Privacy Brand Branding 78

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered? Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Think about it.

Data 106

Data Analytics Privacy Ethics 106

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. Trust in business is a currency that brands can’t live without. 66% are more willing to share their data with a company they trust.

Brand 109

Brand Branding Survey Customer Service 109

5W PR

MARCH 6, 2024

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. Trust and Transparency In today’s hyper-connected world, a brand’s reputation is fragile. This is where PR steps in.

Privacy 78

Privacy Data Education Tools 78

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Some background on Jumpshot and browser plug-in data sources.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. They discussed the ethics of data sourcing and activation to a packed room in Aria. What dominated the conversation?

B2B 208

B2B Trends Retail Privacy 208

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

MAY 18, 2021

Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. .

Advertising 322

Advertising Advertising Privacy Television 322