Agility PR Solutions

NOVEMBER 6, 2023

In an age of multiple ways to engage and connect with consumers, advertising seems to have the biggest challenge, especially with younger consumers who prefer to learn about brands and products from what they consider more authentic sources like influencers and peers (via online reviews).

Advertising 108

Advertising Advertising Consumer Brand 108

Agility PR Solutions

MARCH 20, 2022

Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced to a brand on the platform. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 168

Video Brand Branding Marketing 168

Agility PR Solutions

OCTOBER 30, 2023

There’s no shortage of different ways to shop online these days—you can go to Amazon or other e-tailers and search for products, or go to your favorite brand’s website directly to browse or buy, you can follow influencers on social media, or combine some of these methods into research-here-purchase-there journeys.

Video 103

Video Consumer Brand Branding 103

Prowly

DECEMBER 28, 2020

Today, brands and individuals have several ways to market or keep their names ringing in their audience’s minds. But in spite of these methods, thought leadership content stands out as the number one way brands can separate themselves from the crowd and all the noise.

Leadership 197

Leadership How To Brand Branding 197

5W PR

JANUARY 22, 2024

This is in contrast to organic methods, where visibility is earned through non-paid efforts such as se͏arch engine optimization͏ (SEO) or social ͏media posts. Immediate impact Unlike organic͏ methods that may require time to gain traction, paid social media advertising ͏delivers immediate results.

Advertising 78

Advertising Advertising Exercises Measurement 78

Onclusive

MARCH 18, 2019

Producing quality content can be a challenge, but, even when you create that content, how do you know how impactful it actually is and whether it makes a difference for your brand? In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey.

Content Marketing 284

Content Marketing Measurement Case Study Strategy 284

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. When customers are engaging with your brand story within your owned media environment they are exposed to more of your content, messaging, and calls-to-action.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

FEBRUARY 14, 2022

You also need to have good branding and public relations. Here are five methods for improving your business’s PR. The post 5 solid tips for improving your brand or business’s PR appeared first on Agility PR Solutions. You can have the best products or services available, but sometimes that isn’t enough.

Brand 147

Brand Branding Publicity 147

Onclusive

SEPTEMBER 2, 2020

Practical applications of owned media to increase your brand awareness. Methods of measuring your owned media strategy impact. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

Strategy 195

Strategy Media Measurement Data 195

Remote PR Jobs

AUGUST 31, 2022

Explain how and why your strategy has the power to fulfill their company goals by concretely describing your PR method. Brand storytelling is crucial to every business. Presenting strong narratives often wields the power to create a strong customer base, as the audience feels a sense of relatability and connection to the brand.

Publicity 208

Publicity How To Storytelling Construction 208

Agility PR Solutions

JULY 11, 2021

Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of Maryland’s Robert H. The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions.

Social Media 155

Social Media Facebook Brand Branding 155

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. It should never be the sole distribution method, but it’s an efficient way to put out key announcements and can sometimes offer an SEO boost.

SEO 333

SEO Analysis Meeting Travel 333

Agility PR Solutions

APRIL 13, 2023

Brands and businesses were blindsided with new customer loyalty challenges after the pandemic drove consumers into unprecedented purchasing habits, and communicators are still scratching their heads when it comes to solving the redefined puzzle of loyalty in an informed and opinionated age.

Consumer 85

Consumer Brand Branding Communications 85

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? What may be one company’s tier-three can be another brand’s tier-one. . To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Assess your audience.

Media 310

Media Retail B2B Journalism 310

5W PR

MARCH 29, 2024

For brands to truly shine and win consumer trust, they need a strategic game plan. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach. Building brand advocacy Good old-fashioned adverts might directly promote products, but PR has a more subtle approach.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Remote PR Jobs

NOVEMBER 8, 2022

Generating Brand Awareness - leads to easier sales: As you know by now, effective PR increases brand awareness. Consumers are more likely to trust and invest in familiar brands and likewise, partners, investors, customers, and influencers almost always prefer companies who have already established a name for themselves.

Case Study 230

Case Study Engineering SEO Reputation 230

Agility PR Solutions

SEPTEMBER 20, 2021

When first launching a business, the main goal is to establish your brand and take steps to grow. You will quickly discover that there is no secret method or special step you can take to surpass […]. Unfortunately, this isn’t something that happens overnight.

Brand 147

Brand Branding Marketing Publicity 147

Agility PR Solutions

APRIL 4, 2023

The primary strategy involves drawing enough attention to your brand with newsworthy updates or activities that catch the eyes of many using offline methods. While […] The post 4 steps for developing a winning digital PR strategy appeared first on Agility PR Solutions.

Digital PR 92

Digital PR Strategy Publicity Brand 92

Agility PR Solutions

JUNE 11, 2023

Say goodbye to traditional outreach methods and welcome a new era where customers seek your business organically. Imagine creating irresistible campaigns that differentiate your brand and captivate your target audience. Do you want to skyrocket your business? If so, inbound marketing is the way to go.

Marketing 85

Marketing SEO Brand Branding 85

Axia PR

OCTOBER 24, 2023

The merging of branding and influencer personalities has played a major role in shaping modern marketing methods, and, according to experts, it’s a trend that’s continues to grow. It’s virtually impossible to scroll through a social media platform without encountering some form of influencer marketing.

Social Media 62

Social Media Trends Marketing Brand 62

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The current labor market has elevated the importance of “employer branding” – the perception of a company as an employer among prospective workers. The changing landscape of employer branding Employer branding used to mean a reputation for offering competitive compensation and benefits. “The

Brand 156

Brand Branding How To Employee 156

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. This method of measurement does not tie back to business objectives and these softer metrics often do not resonate with the C-Suite. Spot brand & revenue indicators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Prohibition

OCTOBER 2, 2023

Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. In an ever-growing AI era, there’s the importance for quality over quantity, emphasising the need for brands to actively engage with their audience and keep a pulse on their needs and wants.

B2B 77

B2B Trends Strategy Marketing 77

Agility PR Solutions

FEBRUARY 26, 2023

You can approach your brand’s customer experience in a lot of different ways that can help build your employee confidence and the security of your business, as well as keep your customers satisfied. This can be a difficult situation, however, as solving these issues isn’t cheap and can be very complex.

Brand 85

Brand Branding Employee Publicity 85

Agility PR Solutions

APRIL 23, 2023

Despite our increasingly digital world, where most brands are largely investing in digital methods to engage customers, it’s clear that physical stores still play a pivotal role in the customer journey for luxury shoppers, according to new Business of Fashion (BoF) research.

Retail 78

Retail Consumer Fashion Data 78

Agility PR Solutions

FEBRUARY 9, 2023

While most customers want to use chatbots for automated support—more than half believe a positive or negative chatbot experience is a reflection of the overall brand—many businesses are failing to deliver positive chatbot experiences, even as they increasingly rely on them as primary methods of online interactions, new research from CX assurance platform (..)

Consumer 85

Consumer Brand Branding Trends 85

5W PR

SEPTEMBER 29, 2020

The findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus. 5W Public Relations has released their 2020 Holiday Shopping Survey, which looks at consumer intentions as the holiday shopping season approaches.

Survey 158

Survey Retail Consumer Agency 158

Agility PR Solutions

JANUARY 3, 2021

Digital tech has ushered in a new movement for the way brands operate and reach stakeholders through communications methods, but particularly in a year as transformative as the one we’re coming out of, new research from tech communications firm SourceCode Communications finds more of a desire to put humanity at the core of everything companies […]. (..)

Strategy 145

Strategy Communications Company Brand 145

Agility PR Solutions

NOVEMBER 21, 2022

Social recruiting or social hiring can help you fill permanent positions and hire high-quality candidates more quickly than traditional recruiting methods like using job fairs or local […]. The post Social recruiting: How brands can leverage social media platforms for hiring appeared first on Agility PR Solutions.

Social Media 85

Social Media Brand Branding Media 85

Frederik Vincx

MARCH 7, 2024

In the document here, there’s an overview of 4 visual strategy methods I use regularly in my work. Including the brand new Visual Frameworks by Dave Gray and the everygreen Sketchnote workbook by Mike Rohde and Back of the Napkin by Dan Roam. I added the books and card decks I devoured to pick up and practice the skills.

Strategy 60

Strategy Creativity Groups Tools 60

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. How can you make sure your brand stands out in a sea of competition? By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 97

Storytelling Brand Branding Consumer 97

Agility PR Solutions

JULY 18, 2019

Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer […].

Strategy 151

Strategy Marketing Brand Branding 151

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. That’s okay.

Storytelling 296

Storytelling B2B Brand Branding 296

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 108

Video Marketing SEO Social Media 108

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. The ideal KPIs align to build brand awareness, determine traffic, and generate leads. For many brands, earned media is the most powerful way to build awareness and credibility among a brand’s prospective customers.

Measurement 182

Measurement Agency Advertising Advertising 182

Agility PR Solutions

JUNE 12, 2022

Brands need to adjust if they want to succeed. De-risking simply means thinking of tactics and strategies independent from third-party data collection methods, like cookies, and implementing them now. The end of cookies marks a new era for digital marketing. The first step? De-risking their digital strategy. This will […].

How To 78

How To Marketing Data Strategy 78

Prohibition

MARCH 8, 2024

According to Facebook, users will be prompted to set up a recovery method, such as a PIN, so you can restore your messages if you lose, change or add a device. This change adds an extra layer of security to keep private conversations secure and ensure users feel at ease, knowing that their personal messages are safe.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62