Brand, Print, Social Media and Trade Shows

Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Konnect Agency

MARCH 20, 2024

Trade shows offer an invaluable opportunity for businesses to increase visibility and connect with potential clients. Konnect, for instance, has made a tradition of sporting vibrant pink pants, shoes, branded jean jackets, and more, creating a distinctive uniform. is our favorite pre-show promo.

Trade Shows

Trade Shows Real Estate Sports Print

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

FEBRUARY 22, 2023

Product launch strategies are used for both new brands or product lines as well as for adding additional products to existing product lines. You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards. What is a Product Launch Strategy?

Strategy

Strategy Product Launch Brand Branding

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media

Media Advertising Advertising Print

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity.

B2B

B2B Marketing Measurement Social Media

The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media

Media Nonprofit Pitching Analytics

Post Launch Marketing Strategy

5W PR

DECEMBER 18, 2019

You can also have physical coupons that are sent out in the mail, included in print ads or posted on bulletin boards.In Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. Conclusion.

Strategy

Strategy Marketing Trade Shows Video

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 4) Do employees trust their brand? How are they spending that budget today?

Survey

Survey B2B Marketing Trade Shows

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Owned Media Oasis. Social Media Straits. Be present where your audience is.

Trade Shows

Trade Shows Marketing How To Real Estate

10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. Remember Vine? Simple, smart, and effective.

Airlines

Airlines Exercises Fashion Print

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

Sword and the Script

OCTOBER 24, 2017

While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. 20% social media.

B2B

B2B Report Marketing Survey

5 Tips to Digitizing Your Media Kit

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. What Exactly Is a Digital Media Kit? Let’s look at some clever strategies that will make your media kit top-notch. We’re not done yet.

Media

Media Trade Shows Print Advertising

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

JANUARY 9, 2018

4) Share the content on social media (organic). In these cases, social media is usually an additional duty for one lonely marketer that is already overworked. So, you work really hard to get this media mention and then don’t tell anyone about it. 5) Pay to promote it on social media (paid).

Media

Media B2B Groups Conference

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

MAY 22, 2018

He’s one of those social media connections I’ve never met in person but have known for about a decade. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly.

Marketing

Marketing B2B Print Technology

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels.

Marketing

Marketing Content Marketing Pinterest LinkedIn

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) million Instagram followers to 561.9

Social Media

Social Media Marketing Media YouTube

Public Relations Today

Steal the Spotlight: Tips For Making a Memorable Impression at Trade Shows

Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

The Basic Benefits and Drawbacks of Owned, Shared, Earned, and Paid Media

The Secret Weapon of B2B Marketing: How Influencers Drive Growth

The Evolution of Earned Media: Navigating Change

Post Launch Marketing Strategy

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

How to Promote Your Online Press Kit with Multichannel Marketing

10 Do’s And Don’ts For Better PR Ideas

Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report

5 Tips to Digitizing Your Media Kit

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

What Taylor Swift Can Teach You About Social Media Marketing

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