Remove Brand Remove Marketing Remove Technology Remove Wireless
article thumbnail

Visible’s Pearl Savant on Creating Meaningful Connections With Consumers

PRSay

Experience means everything to Visible , the first all-digital wireless service in the United States. Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. Our marketing ecosystem is digital and traditional.

article thumbnail

In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

Be afraid that what you offer as a professional isn’t as important as other aspects of the marketing function (did someone say advertising, digital, social?). For B2B, LinkedIn Pulse and Medium are a boon for marketing and PR and will continue to gain traction as leading publishing platforms. Just ask Qualcomm Wireless Reach.

Wireless 150
article thumbnail

Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

article thumbnail

How to Improve Your Social Media Targeting

Cision

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? On Facebook, the likelihood of a brand post reaching an intended audience is low.

article thumbnail

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. I wanted to tackle the challenge of making our brand more prominent in mainstream media. 4) Before Auto Care, you worked for a PR technology vendor. So, what’s the problem?

article thumbnail

How to use Twitter Audience Insights for Marketing

Shift Communications

How can it benefit your marketing and communications program? You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. You also get mobile data such as wireless carrier and device types. Vice President, Marketing Technology. What It Tells You. Christopher S.

Twitter 60
article thumbnail

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m a PR/marketing blogger. ” After all, virtually everyone is a target for the types of technology they were rolling out on the red carpet. Make the red carpet fun!