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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?

Writing 294
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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 94
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How to Distribute Press Release the Easy Way: A Guide

PR Fuel

You can boost brand awareness, website traffic, leads, and sales. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. Explore media outlets outside of newspapers, too. Review the Guidelines.

How To 105
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How to Write an Award-Winning Submission

The Awards Blog

Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. The first pass through is about taking out the weeds, the ones that are weak or may not have followed the guidelines. Local Newspapers or Online Publications.

Writing 52
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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. How to Write Content for Local SEO The first step is to create content that’s locally relevant. food festivals, culinary awards, state fairs).

Local 52
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52
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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. As a regulated gaming company that also follows the guidelines of the Securities and Exchange Commission, Golden Entertainment is able to carry a strong message with publicly available financial results.