Shift Communications

APRIL 11, 2018

Your brand might be under scrutiny for something said or done from a product recall to a bad tweet. In the situation that there is no preparation time, it’s beneficial to take a proactive stance to ensure consumers and potential customers that your brand or company cares and is taking appropriate steps.

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Crisis Communications Facebook Crisis Communications 95

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

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Brand Branding Crisis Social Media 48

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products?

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Engineering Writing Social Media Report 128

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

MaccaPR

NOVEMBER 30, 2017

The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. Are you a brand so prominent that all people have to do is hear your name on a TV spot and they’ll be reminded to buy your product? But now with social media, we can multiply that engagement a thousand-fold.

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Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. I have a question for you: should your brand be talking about that specific topic or theme? Solutions – How can your brand start to change the thinking around offering solutions to the issues highlighted? Now, think again.

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Digital PR How To Reddit Engineering 71

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

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Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

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Crisis Communications Crisis Agency Communications 62

PR Fuel

OCTOBER 7, 2020

A press release (sometimes referred to as a news release) is a document that shares newsworthy information about something your company has done. This is a process in which you inject your brand into the current news cycle to make a story more eye-catching and relevant. What is a Press Release? Exclusive Research or Data.

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Writing How To Viral Pitching 40

Scott Public Relations

NOVEMBER 10, 2022

Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. That’s the kind of communication that goes viral. Forget about protecting your brand, protect your country. Call people on their double standards – hard.

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How To Insurance Insurance Ethics 52

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). The most successful brands will find creative ways to insert their own survey data to make a post linkable. . Or it can come from internal data.

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Survey How To Reddit Pitching 90

Mindful Marketing

NOVEMBER 30, 2018

For those who find a way to purchase e-cigarettes, there are plenty of choices-- over 460 different brands are competing for consumers. However, the biggest brand by far is Juul , which has about 72% of the market. Juul Labs, soared past $1 billion in sales after just its third year in business.

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Chemicals Viral Consumer Study 50

Sword and the Script

FEBRUARY 7, 2017

For example, I’ve seen posts cranked out in an hour go unexpectedly viral. This is why the most successful content marketing initiatives focus on the needs of the audience rather than whatever it is the brand wants to tell them. Document these errors, learn from them and keep driving forward.

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B2B Blogging Data Survey 60

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky.

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Leadership Brand Branding How To 111

Flatiron Communications

JANUARY 27, 2015

charticles considered harmful,” in which he noted: “They’re everywhere: Tidbits of “data journalism” produced by companies looking for a viral boost. He followed up that piece with another “Sloppy P.R. Your skepticism is warranted.” ” Of course, the insinuation that Gov. The Flack'

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Media Insurance Insurance Journalism 28

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. And, more importantly, what can your company learn from the metaphorical burning of Lochte at the media stake – so your brand doesn’t get torched by the same crisis flubs? But he did, oh how he did.

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Crisis Airlines Reputation Corporate 48

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You also never need that much background on a client unless it’s a release on the brand itself. Pitches can make or break a PR campaign.

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Pitching Writing Digital PR How To 164

Waxing UnLyrical

JULY 26, 2018

If the goal of the campaign is to build brand awareness, you’re probably looking to distribute it beyond your existing contacts. Your content is not likely to go viral, so you need to put in the legwork to get it noticed. Have a documented content strategy and show how you will measure against it. You didn’t optimize for SEO.

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How To SEO Content Marketing Data 66

Masters in Communications

FEBRUARY 12, 2022

The earliest examples of written documents identified as such are the Kish Tablets. The modern newspaper as a mass-produced, mass appeal printed document began in 1605 in Antwerp (then part of the Holy Roman Empire and now in modern Belgium). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. A content strategy is a living document. Those are standard brand awareness goals. Click here to read the entire e-book. Like any plan, it needs to evolve.

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Content Marketing Infographics Insurance Insurance 111