Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JULY 27, 2021

With data like this, it’s a no brainer that brands need to be producing video content in some capacity to keep their audience engaged and to be part of the online conversation. For LinkedIn and Facebook, longer content that tells a story and builds a bigger picture of your brand is likely to be more engaging.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

APRIL 21, 2016

If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

AUGUST 17, 2021

You can create tailored content that directly targets your audience and gets your brand message across in a concise way. Increasing Brand Awareness. Video marketing is an effect way to increase brand awareness. Video content allows for brands to showcase creativity to existing consumers and attract new consumers as well.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

For example, take a look back at the last quarter and evaluate the effort against metrics and results for the last new product launch or funding announcement. Take some practical steps like making sure your company LinkedIn profile is up to snuff and well-written job descriptions and ads are at your fingertips.

Meeting 136

Meeting Software Product Launch Agency 136

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Yet with so much noise at trade events, it’s hard to draw attention to your brand. Get creative to stand out. 7 ways to make an impact at a business conference. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. The access to people, brands, and agencies is unlike anything else I have seen in my career. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Beyond PR

OCTOBER 4, 2016

As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. It takes savvy, creativity and a penchant for experimentation to connect with audiences. She believes the key to successful content is balancing creativity, analytics and commonsense.

Strategy 96

Strategy How To Software Media 96

Konnect Agency

NOVEMBER 7, 2019

Luckily for you, there are a few weeks left in 2019, giving you time to make an impact with your brand, campaign or PR strategy. On that note, here are four PR-specific resolutions that brands should make before the New Year hits. When YouTube, LinkedIn, Twitter, Facebook and Instagram each came out, you made a profile.

Instagram 60

Instagram Social Media Software Analytics 60

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

JUNE 10, 2021

Follow Chris on LinkedIn. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? Talking Points. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

AUGUST 4, 2016

Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. With more than 1.65

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

APRIL 27, 2016

Take advantage of your brand channels by utilizing everything from company website real estate to proprietary email lists. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Owned Media Oasis.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40