Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communications regularly involves interaction with senior leaders and HR departments. This work is critical to building a strong brand with a consistent message.

Training 370

Training Media Training Crisis Communications Reputation 370

Contently - Strategy

NOVEMBER 29, 2023

Helping your brand stand out requires not just creativity but also strategic alignment. This framework is not a one-size-fits-all template, but a tailored architecture that resonates with a brand’s ethos and speaks directly to its audience’s interests and needs. Topic pillars offer a looser and less restrictive strategy.

How To 52

How To SEO Content Marketing Engineering 52

Cision

OCTOBER 16, 2017

I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. I still think it. . Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

MAY 23, 2023

Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities. Reputation management: PR helps manage the reputation of travel brands, including hotels, airlines, and tour operators.

Travel 40

Travel Tourism Airlines Hotels 40

wiredPRworks

DECEMBER 22, 2016

Interactive content and visual storytelling. Who can you hand your brand to in 2017? Check out how to use micro-influencers to build brand engagement. Top 10 B2B Marketing Trends. Here’s a quick snapshot of the most common marketing trends mentioned: Video marketing (live streaming). Marketing automation. Personalization.

B2B 40

B2B Trends Marketing Customer Service 40

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. You can expect tracks and role-based agendas on customer engagement, account-based marketing, brand and communications, sales enablement, among others. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts.

Education 150

Education Course Training Social Media 150

Beyond PR

SEPTEMBER 8, 2016

Joe warned the other 80%: “Mediocre content will hurt your brand more than doing nothing at all.” Think of how this applies to your customer community and content strategy. They listened to people complaining about this and created a new customer service program and awesome content about it.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Karen Freberg

JUNE 14, 2018

We have to be content creators, storytellers, managers, crisis professionals, data analysts, disruptors, entrepreneurs, strategists, writers, researchers, community managers, customer service representatives, and experts in personal branding. Create a community of your best advocates.

Social Media 43

Social Media Media Community Sports 43

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 188

Marketing Content Marketing Data Social Media 188

NewsWhip

JUNE 10, 2021

So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. So for us, risk is really about, how do we protect our brand in this landscape of any action you take could have an impact on us? It comes down to every customer service interaction.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ReimaginePR

AUGUST 1, 2016

Let’s discuss the best strategies to get noticed by the right audience for your brand. We’ll show you some of the best practices for getting your brand noticed in this extra resource. Commit to Customer Service. Be known as a brand that takes care of their customers. Click Here. You Should.

Branding 120

Branding Brand Marketing How To 120

ReimaginePR

JULY 11, 2015

is part of your brand’s ecosystem. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. Let your brand personality shine through. If you have failed your customer, own it.

Storytelling 120

Storytelling Community Customer Service Branding 120

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. even a free marketing course). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 5) Alignment of marketing and customer success. 4) New emphasis on trust.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. They lie at the heart of inspiring conversations and storytelling.

Publicity 164

Publicity Ethics Community Data 164