Brand Community Customer Service Enterprise 
Sword and the Script
AUGUST 4, 2020
Over time, the digital community warmed to the term again. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.
Stephen Waddington
JANUARY 15, 2020
Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Any gap between a product or service and the public’s expectation will become a conversation on social media. Brand shaming has become commonplace. Social media activism is only possible because brands don’t listen.
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ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Social listening and monitoring offers a wealth of information about customers where they live and work.
PR 20/20
SEPTEMBER 5, 2018
The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. Who Should Attend? A strategic approach to solving problems, identifying use cases and integrating AI is essential.
Sword and the Script
JUNE 3, 2020
And it seems brands are rushing to weigh in. It’s too much, too fast and too convenient for enterprises motivated by profit. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Out of respect, yesterday, I did not publish.
PR 20/20
SEPTEMBER 5, 2018
The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. AI should make us better people, professionals and brands. Who Should Attend? A strategic approach to solving problems, identifying use cases and integrating AI is essential.
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