Sword and the Script

AUGUST 22, 2017

Maybe he said it, and maybe he didn’t , but the but the point remains: it’s hard to execute on a business concept if your people don’t believe in the idea. You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. Meet James S. That’s a heavy load.

Internal 69

Internal International Interviews Trends 69

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” But because so many people accept it as gospel, they tie themselves up in knots in presentations, job interviews, and other important moments. It’s all about your body language, right?

Exercises 83

Exercises Interviews Energy Communications 83

MaccaPR

MARCH 24, 2016

Why did the Dove “Real Beauty” campaign work so well, for so long? What’s intriguing is — Dove originally went through its PR firm Edelman, not its ad agency, to create 'Real Beauty.' They cast real people, so it fits who the Rukavinas really are.”. In the current political sphere, people don’t trust institutions.

Brand 48

Brand Branding Local YouTube 48

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Why does the Lumberjacked Lumbersexuals campaign work so well? A great challenge.”. “So

Marketing 48

Marketing Video Consumer Agency 48

PR Conversations

JULY 20, 2015

These experiences were all good ones, including meeting new people and the commonality of working in teams towards specific business and financial goals towards betterment. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.); Others are less obvious.

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

OCTOBER 27, 2010

No doubt I was probably doing what I thought to be a rendition of Hong Kong Phooey or the Lone Ranger (both great heroes in their own right, in my humble opinion). He avoided the press, refused to make a statement and just stayed out of sight. The "fire drill" idea seems like it would help many people and companies.

Crisis 71

Crisis Twitter Facebook Measurement 71

MaccaPR

AUGUST 26, 2015

"By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it. Plus, as Contently goes on to say, "a good story will make a brand seem unique among similar fierce competition." Source: The New York Times ). Levi Strauss' Online Content.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48