blogs can-pr-take-ownership-of-reputation 
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. You’ll find my own prognostication at the very bottom.
Prohibition
DECEMBER 9, 2021
Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.
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Rock the Status Quo
OCTOBER 19, 2015
Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag.
Buzzstream
DECEMBER 15, 2021
Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. A great idea gets your foot in the door.
ImPRessions - Crenshaw Communications
JULY 18, 2017
Like any PR vehicle designed to generate positive press response, the success of even an inexpensive omnibus survey begins with careful design and a strong media strategy. Don’t confuse PR and market research. A brand-sponsored survey is a time-honored tool for public relations. Get professional help. Newsjack where possible.
Sword and the Script
JANUARY 12, 2016
Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Why is PR Well-Suited for Social Media? Corporate reputation has long been the responsibility of communications departments. Social media fits neatly into the PR workflow.
David PR Group
SEPTEMBER 17, 2014
Cuban, owner of the Dallas Mavericks and a star of CNBC’s Shark Tank , takes privacy so seriously that he has multiple business interests devoted to helping individuals and companies send and receive messages and post on social media more securely and more privately. We take privacy seriously. MC: They are correct.
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