PR in High Definition
MARCH 24, 2020
There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. So, what’s the best path to ensure your reputation, above and beyond insuring it? Is this ridiculous?
Onclusive
MARCH 31, 2021
Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Remote PR Jobs
JANUARY 31, 2022
They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Expound on them internally and get feedback (because things you might be interested in talking about might not be that interesting after all.) Reporters and editors aren’t fools.
wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company. Here's my press release.
Reputation Us
DECEMBER 14, 2022
See our blog for more details.). Highlight your leaders internally before promoting them outside the organization. We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details). See our blog for more details.). Action 8: Insure Reputation Risks.
Mindful Marketing
MARCH 27, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Today, the mascots of insurance companies are better known than those of many colleges.
Scott Public Relations
APRIL 9, 2021
My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.
Expert insights. Personalized for you.
73 
Let's personalize your content