PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. Ask sales for the top questions they receive, and turn customer concerns into a blog post.

Trends 57

Trends Marketing Software Video 57

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Next on the list is your customers. Throughout the pandemic you might have been offering reduced services, how did your customers react? Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Independent news channels, blogs and podcasts will rise in readership/listenership.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Next on the list is your customers. Throughout the pandemic you might have been offering reduced services, how did your customers react? Are they admired or derided?

Reputation 48

Reputation Employee Leadership Product Launch 48

PR 20/20

MAY 24, 2018

Customer service team. Blog subscribers. Lost opportunities / past customers. Customer testimonials. Industry / product partnerships or integrations. Established blog. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. Sales team / reps.

Marketing 40

Marketing Comparison Internal International 40

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Shared media refers to content that is shared on social media or other platforms, such as when a user shares a blog post on their social media account.

Interviews 98

Interviews Publicity Technology Social Media 98

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Chris: We have to be aware of everything, quite frankly. Is it isolated in one community or one space or one network?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78