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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”.

Wireless 156
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Are search engines controlling how we think?

PR in High Definition

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers.

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In #PR This is all You Need to Know in 2016

Deirdre Breakenridge

The following article originally appeared on the AirPR blog. . Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), and consumers want to be free to move from place to place over space and time. Ahhh, the new year.

Wireless 150
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She’s everything, he’s just Ken – The best Barbie campaigns from the film’s promotion

Prohibition

Xbox’s Barbie-themed console You heard us correctly – Xbox has teamed up with Mattel to launch not only a themed console but a wireless controller and Barbie cars in the Xbox-exclusive Forza Horizon 5 too. Teaming up with Mattel, Crocs have given their Classic Clog and Crush Blog the Barbie makeover. million views.

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6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. This is why earned media – the stories and interviews produced by PR – will always be relevant. This is where PR excels. Showing a brand’s humanity.

Brand 185
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How to Improve Your Social Media Targeting

Cision

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

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Did Apple Make a Debundling Blunder?

Mindful Marketing

The iPhone 12 packs many impressive features including an A14 bionic chip, an edge-to-edge OLED display, a ceramic shield, and night mode, but consumers won’t find in the box two items they’ve come to expect with any iPhone: EarPods and a charging adapter. ” ​ Subscribe to Mindful Matters blog.