The Resolution Blog

FEBRUARY 25, 2019

Iliyana worked in PR for years before moving to HubSpot as their Global Partner Manager where she helps customers develop and implement inbound strategies for their own clients. Inbound is pull vs push with content. It’s using your own channels (like your blog and social media) to attract people to your business. Yes, certainly.

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). Critical Mention vs. TVEyes. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. The terms of the deal were not disclosed.

Software 85

Software Internal International Pitching 85

Stephen Waddington

AUGUST 29, 2019

I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog. I’ve also identified how by working with other professional bodies we can provide broader management training for those at that stage in their careers where they are advising boards or running their own agencies.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

SEPTEMBER 24, 2016

Machine Learning vs. AI. And that’s the theme for this week’s Unscripted Marketing links [UML] — marketing vs. the machine. Richard Robinson , a managing director for EMEA at Turn puts the science fiction aside in a piece for the London-based Tech City News titled: Debunking the myths of machine learning in AdTech.

Marketing 60

Marketing Creativity B2B Ethics 60

Communications Conversations

OCTOBER 15, 2019

I’ve had better luck pitching early in the day vs. later in the day. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources.

Media Relations 100

Media Relations Pitching Media Report 100

Shift Communications

MAY 15, 2015

Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Lose the “us” vs “them” mentality. Also, look for opportunities to help your client contact shine in front of their peers and managers. You may not see it, but there’s an imaginary ribbon tied around my left index finger.

Product Launch 60

Product Launch Agency Leadership Resources 60

Shift Communications

MARCH 3, 2016

While these certainly are the building blocks for an event centered on thought leadership and innovation, SHIFT wanted to get inside the mind that started it all. To kick off SHIFT’s inaugural SHIFTxSW blog series, we chatted with the instrumental Austin-native who set the Live Music Capital of the World on a path to tech domination.

Interviews 60

Interviews Conference Creativity Community 60

Beyond PR

AUGUST 9, 2016

For instance, research conducted by the Content Marketing Institute found that 78% of effective content marketers used press release services vs. 55% of less effective content marketers. When to use it: Full-text syndication gets your content in front of new audiences and amplifies your brand’s thought leadership.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

DECEMBER 7, 2023

Educational Leadership, 55, 8–13. Please support my blog by sharing it with other PR- and communication professionals. Vaguely Right vs Precisely Wrong —This principle suggests it is better to be approximately correct than exactly incorrect. Walter Lippmann: Public Opinion and Perception Management. Source: 4 Checkley, K.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

Sword and the Script

OCTOBER 29, 2016

A little supporting knowledge management technology could go a long way towards better sales and marketing alignment. Don’t miss these awesome posts: B2B Customers Want Thought Leadership. Service Management: Lesson for Martech from IT Operations [UML]. Service Management: Lesson for Martech from IT Operations [UML].

B2B 60

B2B Marketing Analysis Content Marketing 60

Shift Communications

MAY 14, 2015

Each company is leveraging Google Analytics and some type of content management system, either from a company like Adobe or through a marketing automation system. Opportunity: Embrace content management capabilities tie that to marketing automation to move down the path of being a customer centric organization.

B2B 60

B2B Marketing Construction Analytics 60

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. Ilonka Waterdrinker - How can you hold colleagues accountable when they are in a position of power, such as the managing director? You might want to mention it to your line manager if you post internally.

Google 119

Google Data Government Social Media 119

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. Q: What were your biggest challenges in executing inbound (vs outbound) marketing? A: First it was convincing leadership that we needed to do something different. The only way they were affiliated with the company was through the blog.

Marketing 42

Marketing Leadership Engineering Education 42

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Communications 60

Communications Analysis Web Handbook 60

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. Author Lucie Vietti-Curtis is the program manager for channel and advocacy marketing at PR Newswire.

Case Study 40

Case Study Mobile Local Content Marketing 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Genuine user-generated content vs. paid placement. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. Later that day, the company’s abbreviated blog post went up.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Communications Conversations

OCTOBER 8, 2020

Now, I don’t usually talk politics on this blog (or on social, for that matter). What our country desperately wants and needs at this moment is stable, reasoned leadership. I would talk about the differences in care between people who have the best of care vs little to no coverage, and what that means for COVID outcomes.

Healthcare 148

Healthcare Course Strategy Communications 148