Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Marketing predictions. Efficient marketing execution and measurement. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Mindful Marketing

JANUARY 1, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Many people’s New Year’s resolutions are to eat less and exercise more. Fortunately, few people need to promise to kill less. How could I have been so wrong?

Privacy 72

Privacy Social Media Trends Video 72

OnePitch

APRIL 14, 2022

Tell us a bit about your current role, what a typical day looks like, and who your clients are. to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent. Read below for the entire interview with Cortney Williams: 1.)

Healthcare 52

Healthcare How To Pitching Product Launch 52

Mindful Marketing

JANUARY 14, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you think of artificial intelligence, do you hope it will make your life easier, or do you worry it will someday take your job? Can we trust AI to be our moral guide?

Ethics 89

Ethics System Training Data 89

Mindful Marketing

JANUARY 29, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Ill-intentioned people can invent some very unscrupulous schemes when they put their minds to it, e.g., Volkswagen’s infamous defeat device that intentionally tricked auto emission tests.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. To be honest, no one knows for sure. Which makes it more important than ever to ask the question. We know AI is advancing rapidly.

Marketing 41

Marketing System Technology Google 41

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve also speeded thing ups so you can access results faster than ever. A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. And, how will you know if you’ve achieved it? I’m sound asleep.

Report 52

Report How To Marketing Analytics 52

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. Then OnePitch vets these pitches to ensure they meet the basic requirements reporters ask for (thing pithy 5Ws).

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

APRIL 3, 2018

Couple that with the fact that many of the incumbent media monitoring providers haven’t brought any substantive new innovation to market in several years, and it may be worthwhile to look at other tools. This is really important if you are going to use this system every day. This is useful for monitoring common names.

Media 63

Media System Tools Google 63

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Masters in Communications

FEBRUARY 12, 2022

Many things are said to make the world go around. It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52