Remove can-a-pr-firm-guarantee-sales
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Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). I’ll be the first to admit that there are no guarantees in PR. Agencies are too expensive.

Skype 266
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7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

In the past 30 years, our firm has helped many traditional auto suppliers (including 11 of the world’s top 100 suppliers) as well as new technology suppliers (such as LiDAR manufacturers) of all sizes to stand out in the North American automotive market. The adage of “if you build it, they will come” does not apply in the new mobility space.

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CommsTech versus PR Tech in the Court of Public Opinion [PR Tech Sum]

Sword and the Script

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. Then I saw another article on CommsTech which was also clearly about PR tech tools.

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Inside Glass Lantern PR

The Resolution Blog

Can a ‘no office required’ approach really work for a PR practice? We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Everything.

Education 120
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How Your CEO Can Save Your Company?s Image

Critical Mention

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87
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Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles

Sword and the Script

It’s an adage Tressa Robins say appropriately describes PR. While PR has changed, the change hasn’t made things any harder – it’s just made things different. Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce.

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The financial value of PR and why measurement needs a reality check

PR in High Definition

The CEO said “Send out the sales team that have already smashed their targets. In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. But sometimes this has drifted too closely into sales territory. MQLs and fractional sales values are not a guarantee of revenue.