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Big data provides big insights in public relations

Axia PR

May 2022 – Use Data Decisions for Your PR. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Big Data 118
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What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We believe that communications is actually one of the most effective forms of marketing, and most pros will agree that PR “works.” The problem, historically, has been that you weren’t able prove it.

Industry 253
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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

Are robots going to steal communications jobs? ” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” Wait, is this for real? Smart, right?

Corporate 146
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PR practitioners aware of huge potential of AI in PR, but have limited knowledge

Stuart Bruce

A new research report reveals that public relations practitioners are aware of the huge potential of AI in PR and big data, but possess limited … © Stuart Bruce - PR practitioners aware of huge potential of AI in PR, but have limited knowledge was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public (..)

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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150
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The Importance of PR Skills in a Hyper-Globalized World

PRSay

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Mitsubishi’s history of scandals suggested an unethical corporate culture.

Ethics 261