Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Write a 2-4 sentence prediction for marketing and PR in 2024.] There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Cision

JUNE 2, 2015

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Megan is a high-energy, creative thinker with a strong background in creative writing and storytelling. Qualitative and Quantitative Metrics.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Mindful Marketing

JUNE 15, 2015

Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well. We’re a small shop (12 full time people) that specializes in working with large regional or national clients in the financial sector (banks, credit unions, financial advisors, insurance, etc.) Random Acts of Marketing.

Interviews 50

Interviews Marketing Financial Insurance 50

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. Keep topics personal and relatable.

Financial 46

Financial Banking Content Marketing Writing 46

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Brad Marley , Chief Storyteller, Yelram Media . 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JUNE 9, 2017

I started writing autoresponders like this several years ago, and they’ve done so much more than just let people know where I am/what I’m doing. Do I always write a Jessica Rabbit of an AR? I always ALWAYS mention when I’m likely to reply and what an “urgent” need really is. Of course not.

How To 95

How To Banking Energy Writing 95

Waxing UnLyrical

MARCH 14, 2016

What You Can Learn About Storytelling from Charity Water. Patrick’s Day quickly approaching, your business has an opportunity to capitalize on some festive holiday marketing,” writes Annie Pilon as she shares some ways to use a popular event such as St. Patrick’s Day Marketing Ideas. Why: “With St.

Storytelling 40

Storytelling Banking Training Writing 40

Solo PR Pro

APRIL 23, 2019

Hugh McStravick, vice president of client and community relations for PNC , shared that while they are one of the largest banks in the United States, they still take a hyperlocal approach, focusing on creating partnerships that also help PNC achieve their business objectives.

Community 45

Community Publicity Construction Television 45

Communications Conversations

OCTOBER 13, 2015

Bank is the title sponsor for the new Vikings stadium here in Minnesota. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there? Just a few ideas to get you thinking.

Corporate 60

Corporate Creativity Employee Instagram 60

PRSay

MAY 12, 2023

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. When writing about the annual United Way kickoff, talk to someone who donates each year or who volunteers at an organization United Way supports. So, talk to people. Find the story behind the news.

Employee 132

Employee Communications Storytelling Corporate 132

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing. What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Embracing a new content model.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Stephen Waddington

MAY 12, 2019

The internet finds an engagement ring, PRCA Census spotlights £15 billion industry, fabricated storytelling, Comms School end of term, and a new #FuturePRoof podcast. Social media posts on Facebook and Twitter travelled around the world and back on Bank Holiday Monday. There’s a full write up on my blog. ??

Local 60

Local Storytelling Exercises Banking 60

Waxing UnLyrical

APRIL 4, 2016

Why: “People want to get a sense for your company as if it were a person,” writes Mark Bonchek as he explains why your “narrative should say who you are, not just what you do.” PR Stands for Personal Relationships’: Scott Higley on Strategic Storytelling, Trends and Branding. How to Build a Strategic Narrative.

Banking 40

Banking Social Media Storytelling Training 40

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. ” He described the Vox mission to The Content Strategist and other reporters at a recent press event. “Obsessives first,” Klein said.

Media 99

Media Journalism Content Marketing Education 99

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. On the other hand, marketing has operators – talent that really understand the ins and outs of the platforms and can write a snappy tweet. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 7: Lou Hoffman.

Social Media 90

Social Media Marketing Media Creativity 90

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. What was the name of your first school?"

Ethics 52

Ethics Communications Print Television 52