Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

DECEMBER 13, 2022

This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader.

Digital PR 62

Digital PR Analysis B2C Examples 62

Flack's Revenge

FEBRUARY 3, 2021

Assuming you are willing to share details, they should be woven into the messaging and storytelling. ThetaRay: Threat detection for banking. If you haven’t, you need to weigh the risks of discussing the tech vs. holding the cards close. It is not a binary decision, either. Explaining the Unexplainable (Simmering the Sauce).

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

AUGUST 2, 2016

I also believe working through military policies and regulations helps me understand and anticipate the compliance and regulatory requirements of the banking, legal and healthcare industries. In PR, I focus on brand reputation and relationships with target audiences. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. There are so many misconceptions and a lot of people doing terrible PR that when leaders such as Shonali, Deirdre Breakenridge , and many others make it part of their business model to ensure PR itself maintains a great reputation, that inspires me to be excellent. Why do you care about Social PR?

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

Communications Conversations

OCTOBER 13, 2015

Enhanced brand reputation? Bank is the title sponsor for the new Vikings stadium here in Minnesota. With so few employees using LinkedIn Publishing as a storytelling tool, couldn’t companies hand-pick star volunteers, and provide a bit of coaching and assistance in helping them tell their volunteer stories there?

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Prof.

Writing 200

Writing Communications Marketing B2B 200

Where the Fishermen Ain't

AUGUST 30, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

It then becomes necessary to connect the dots between cryptofinance and storytelling, the latter of which is a lot closer to communications professional’s skillset. I don’t pretend to have the precise technical answer, but it seems that the critical components for secure digital storytelling are already in place.

Storytelling 20

Storytelling Technology Financial Groups 20

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Spotify reported in mid-2020 that overall podcast consumption had more than doubled. December 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 176

Marketing Employee Content Marketing Training 176

Sword and the Script

DECEMBER 11, 2018

Also see PR and Storytelling; Off Script No. Unlike media advertising, partner marketing is based on mutual benefit (not just dollars-for-eyeballs) and has to be earned (the reputations of both parties are on the line). January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98