Communications Conversations

JUNE 14, 2018

Another way to think about this question is from a marketing standpoint. Using services like PR News and Business Newswire actually help our marketing and sales teams. Moving forward, news wire services might be more suited to be in the toolkit of the marketing professional and not the PR professional.

Communications 83

Communications Public Affairs B2C B2B 83

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. The video was also effective with its product placement, showing players in a wide range of boots, using different types of equipment and wearing different items of clothing.

Video 62

Video Sports Film Employee 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

JUNE 28, 2018

When bearing in mind that social is only continuing to grow, there is a clear need for a social media monitoring tool to help navigate this complex landscape. So, what do you need to do to make sure your comms teams are utilizing social in the right ways? What Content Drives Engagement, Interaction And Behaviors?

Analysis 40

Analysis B2C Case Study Product Launch 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The social platform for video-sharing was touted as the next big thing, until it wasn’t. Purveyors of social media are a fickle crowd, more loyal to influencers than platforms. Don’t be afraid to trot out the tried and true. In B2C PR, the tried and true tactics are often smart to pursue. Remember Vine?

Airlines 120

Airlines Exercises Fashion Print 120

NewsWhip

JUNE 10, 2021

So obviously you work for a big electronics company, does that present different risks than an everyday B2C company or an everyday B2B company? It comes down to product launches. So we have social media as a big source of information. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Critical Mention

AUGUST 29, 2019

If you’re a B2C organization targeting newlyweds or parents, you might go for something a bit more casual and bubbly. A great way to succeed in network building is to make connections through social media channels like Facebook, Twitter or LinkedIn. It’s ok to add a little bit of humor within certain media channels.

Company 81

Company Brand Branding B2C 81

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. And it’s not just our marketing and communications teams that are called on to do this. And it’s not just our marketing and communications teams that are called on to do this. Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. But not all social media platforms support long-form video content. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media success is all about trial and error.

Social Media 40

Social Media Pinterest Media Marketing 40