ImPRessions - Crenshaw Communications
AUGUST 16, 2023
Make the calendar work harder Seasonal opportunities aren’t just a B2C thing; the calendar is a gold mine. Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year.
5W PR
JANUARY 16, 2020
That said, incorporating live video will work in favor of B2B and B2C brands, non-profit organizations, and the public service. Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. That promotes realness, authenticity, and transparency.
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Prohibition
FEBRUARY 2, 2024
It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element. Samsung’s product launch drone display No need to panic, the aliens haven’t landed. Great work from McVitie’s!
ImPRessions - Crenshaw Communications
OCTOBER 22, 2019
Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. A big new product launch typically happens once in a couple of years at best. The lifeblood of any startup is new customers.
Prohibition
JUNE 27, 2023
As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.
Prohibition
JANUARY 28, 2020
In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed. At Prohibition PR, we deliver impactful and successful PR campaigns for a range of B2B and B2C brands. It’s been noted that there are 3.5
ImPRessions - Crenshaw Communications
APRIL 21, 2016
With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Social media is just as important, if not more, than in B2C. We’ve touched on this topic before , but it’s worth repeating. Embrace, don’t ignore, creative content.
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