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Social media crisis management: How to handle negative feedback and protect your brand

Agility PR Solutions

If you are working on the social media team of a famous brand, chances are you have already handled some of those social media disasters.

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Brand crisis research: vaccine mandates, Striketober, & misinformation

NewsWhip

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

Crisis 78
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door.

Ethics 96
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Alaska Airlines emergency was a blowout but don’t call it a 'PR crisis'

Steve Barrett on PR

PR pros have a massive role to play when reputational headwinds throw up big challenges for brands and businesses. But let’s not lay the blame for every negative incident at the feet of the communications profession.

Airlines 114
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Airline restarts flights to Russia from Abu Dhabi in ‘risky move’ – ‘Could be a disaster!’

Mark My Words

Many international brands are boycotting the country and airlines are still imposing flight bans as well as ongoing sanctions from the EU, UK and USA. Etihad, Emirates and FlyDubai are among the Middle Eastern airlines operating to Russia from the UAE. “Flights to Russia from the UK and EU are currently banned.”

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.”

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Social Media Crisis Management: PR Communication Stategy

5W PR

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Priority One.