Crisis Comms, AI and Ethics: January Roundup
Burrelles Fresh Ideas
JANUARY 30, 2024
Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door.
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