article thumbnail

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Here are some reasons why.

article thumbnail

PR Isn’t Just for Big Businesses?

Victorious PR

There is a wide-spread push to avoid big-box stores and save small businesses, as many have had to close their doors for good in recent years. What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why it’s important to secure coverage for your product

Prohibition

However, those new to PR, small businesses, or even well-established companies might need a little more support. From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company.

Print 112
article thumbnail

Reaching Consumers Through the Right Channels

5W PR

Aside from the main traditional marketing channels such as broadcast and print, there are three main digital marketing channels that many companies should be utilizing. Finally, the last channel is something that many business owners believe is an old or outdated practice, but the popularity is increasing in recent years.

article thumbnail

Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. They didn’t have a lot of PR experience, but knew it could be a revenue center for the agency, and they entrusted me to handle that,” he says. In fact, he hadn’t even intended on working in PR.

Meeting 131
article thumbnail

Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

The book includes contributions from a mix of academics, teachers and practitioners; young and old; agency, public, private and third sector; and both regional and national contributors. Our founders were serving in various government departments or agencies. Platinum is the story of the CIPR as told by its members.

article thumbnail

What is a Newswire Service and How Is It Used?

PR Fuel

In premise, a newswire is a type of service provisioning that distributes “news’ to journalists and editorial offices in the industrial, print, and online media groups. But it also contributes the news to databases, agencies, and outreach terminals. Press Release Distribution for Small Businesses.

SEO 78