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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads. However, events come with one big caveat: they are very expensive.

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A PR Agency’s Tips on Creating a Strong Thought Leadership Strategy

Konnect Agency

According to a poll by Marketing Insider Group , 71% of marketers say they have benefitted from thought leadership. A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry.

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What is Technology PR?

5W PR

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. To show leadership during a serious crisis situation. Photo by Foto Sushi on Unsplash. Here are some of the most common. .

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B2B Marketing During a Pandemic Crisis: An Interview with Chris Schermer

MaccaPR

Mission-critical trade shows have ceased. As marketers, this is the time for us to give away the gift of knowledge and thought leadership. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events?

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