Remove Agency Remove Content Marketing Remove Customer Service Remove Software
article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. What are some examples of technology vendors developing public relations software? Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm.

article thumbnail

What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital and Omnichannel – More Important Than Ever

5W PR

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. Besides what’s been suggested, other important areas to keep fine-tuning our customer service, clear and credible communication with customers, and shipping.

Retail 88
article thumbnail

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. You can also create email templates for common customer service inquiries, such as: Where’s my product? Content Creation. How do I return a product? their value.

Marketing 120
article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

article thumbnail

Budgeting for Media Monitoring

Critical Mention

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Better market research and insight into product suggestions.

Media 64
article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Is your organization missing key pieces of the marketing tech stack that could impact performance? For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. This way, you can best target, communicate and serve up the most relevant content to each vertical.