Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

DECEMBER 28, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? As a brand manager, the best thing you can do is accept this fact and adjust strategies. Here’s how. What does this mean for clients? Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

JUNE 8, 2015

We’ve covered the basics of public speaking here on the SHIFT blog before. Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. What’s our strategy? However, many speakers still feel unprepared when facing an important event or talk.

Data 60

Data Publicity Data-Driven PR How To 60

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

NOVEMBER 15, 2017

It’s a good feeling to organize what your clients are doing, who on your team is doing what (and when) and putting goals to strategies. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

DECEMBER 30, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. The hot topic in PR is always strategy.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JANUARY 25, 2016

Why can this be such a problem for marketing and PR? It’s simple: a strategy needs to be adapted to time as much as any other factor. This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

DECEMBER 21, 2018

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. Here’s how. Lisa Zanchi.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

DECEMBER 31, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

MAY 3, 2016

We also installed a policy as an agency that each team can go “heads down,” where we set aside dedicated time to keeping up on key trends. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. But it doesn’t stop there….

Technology 60

Technology Marketing eBook Training 60

Onclusive

MARCH 2, 2021

Yes, culture eats strategy for breakfast (to quote Peter Drucker) but also if I may add, it can easily return for lunch, hungrier this time around, if culture is not addressed! This is an industry-wide phenomenon and not simply limited to PR/Communications.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

DECEMBER 16, 2015

This can come in handy when start to determine which part of your social strategy needs attention. Last but not least, want to get search engine data inside Google Analytics? I personally like to use the report to see the CTR rate of our blog posts given the number of impressions those landing pages get. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation. Savannah Whitman. Marketing Coordinator.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

FEBRUARY 16, 2016

appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. Marketing Coordinator. cta] The post How DOES Mobile Change The Brandscape?

Mobile 60

Mobile Examples Brand Branding 60

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. The public relations industry has already started moving toward a more data-driven approach in terms of choosing strategies and creating campaigns.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

DECEMBER 29, 2015

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? Will a blog post go viral? From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. Next Steps For AI And The PR Sector.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly there were no formal blogs on any of the sites. Derek Lyons.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 27, 2016

When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to do this for your blog? TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Here’s how. USE IBM WATSON ANALYTICS FOR ADVANCED SOCIAL MEDIA INSIGHTS.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. Let’s take the organic traffic from my personal blog as an example. What Would PR Do? C: I don’t see much of a summer slowdown.

Analytics 132

Analytics Data-Driven PR Data Software 132