Cision

JUNE 29, 2016

Ed Chambliss, president of Phelps, says all brands should use analytics to help guide their actions. A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Analytics can tell you. What will stay the same?

Analytics 215

Analytics Measurement Big Data Data 215

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. In this interview, Lisa discusses the challenges health brands face, how to incorporate digital into your public relations strategy and why collaboration between communication professionals and clients is necessary for success.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. My main goal was to reconnect with contacts, meet brands that interested me personally and network. The post Attending a big event?

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year. Nature of Influence.

Big Data 60

Big Data Data Storytelling Measurement 60

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. She’ll be speaking on how she uses her cause-related marketing experience to spearhead partnerships with top brands. 7 as the first Keynote Speaker. Reich / Monday, Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Marketing executives are consuming more content traditionally targeted to IT readers.

Twitter 60

Twitter Social Media Big Data Sports 60

NewsWhip

JULY 29, 2021

Using marketing signals to accurately predict brand health: Brian Mossop and Methods+Mastery. Senior Vice President and Director of Strategic Intelligence, Brian Mossop, joins NewsWhip’s CEO, Paul Quigley, to discuss some of the ways that prediction can be used in advanced brand reputation forecasting. Watch webinar. Read transcript.

Brand 78

Brand Branding Marketing Data 78

5W PR

JUNE 6, 2022

Consumer Focus. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52