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The Benefits of Hiring a Professional for Your Press Release Writing

PR Fuel

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105
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Rock The Pitch #7: The Anti-Facepalm Formula

Rock the Status Quo

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. Today’s GOOD(!)

Pitching 173
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Native Advertising?

Viral 52
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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view.

B2B 147
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House of Style: Q-and-A With AP Stylebook Editor Paula Froke

PRSay

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. What is the thought process at the AP behind making changes to longstanding style rules (like the change to writing out state names in datelines, for example)? aren’t using any particular style. A native of Greenville, S.C.,

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

On the other hand, independent bloggers rely on advertising and sponsors to make a living. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. Most of them have published rate cards outlining their expectations for a product review or giveaway.

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Surviving in a Pay-to-Play World

Journalistics

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.