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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

A great example is Cocaine Economics , a stunning interactive website created through a partnership between Netflix and WSJ to promote the television show “Narcos.” Sponsored content is often confused with native advertising , but it’s actually a subset of it. The pros and cons of sponsored content in PR. .

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How to Develop Good Social Listening Techniques

PR for Anyone

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. We film videos. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film an interview with you. We actually get stuff done at the event.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

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TV bosses see Bradley Walsh as ‘new Phillip Schofield’ as Chase host is loved by viewers

Mark My Words

Versatile Bradley, 62, is a huge hit with viewers which makes him an attractive target for advertisers, especially following Phil’s recent fall from grace. Last week it was ­confirmed Phil, 60, has lost his £1million deal to advertise We Buy Any Car.

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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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Newsjacking Idea

PR for Anyone

We are “watching” television so we need to “see” what you are talking about. She’s only gotten more and more successful since she filmed that twenty years ago. Remember to think about what medium you are pitching. TV should be visual. That helps when you pitch too, to show them the visuals. newsjacking).

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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Under this law, children featured in online content filmed within Illinois will be entitled to a portion of the earnings.

Brand 82