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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 89
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You can’t get better than a PR quickie

Mark My Words

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Kwik Fit’s video might not be an advert in the conventional sense but it has attracted the kind of attention that television fare would hope for.

Film 60
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Video Content Trends for Media and PR Professionals

Cision

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. The first step is to listen.

Video 120
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The Latest Insights on Gen Z, Tomorrow’s Target Audience

Contently - Strategy

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

YouTube 112
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It's About a <<Fiji Water>> Girl

Mindful Marketing

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens.

Film 72
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Brands Using Instagram in PR: 7 Examples to Get You Inspired

The Resolution Blog

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad. If you’re struggling too, talk to someone.” This shows that?—?when

Instagram 120
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A week of spin can’t save Top Gear from ratings slip

Mark My Words

This still made the BBC Two show the most watched television of the evening- but this figure was a long way off the Clarkson-May-Hammond finale. Had the corporation simply waited longer and opened up a more extensive search talent –perhaps engaging the public in their selection- the outcome could have been different. million viewers.

Radio 60