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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Do the #StandUp spots really represent religious advertising? Is it right for religious organizations to advertise? of the U.S. A church runs radio spots to promote its Christmas-themed musical.

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The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . Yet many outlets hold on to this approach in part because long-standing advertisers still see value in supporting particular pieces of content.

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Public Relations Review

PR for Anyone

Look at magazine covers for great hook examples. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Those are their sponsors and they pay for the advertising. Create a Great Hook The second step is creating great hooks.

Publicity 331
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Someone, somewhere, sometime…

Maxim Behar

Now, however, what is happening with the Bulgarian media - television and radio channels, and recently even newspapers, is not only absurd, but also shocking. It occurred to someone that by saying that someone drinks Coca-Cola, they advertise it, and therefore it is best to say that "someone" drinks a soft drink.

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Back to School Media Pitches

PR for Anyone

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August.

Pitching 130
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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Globally, for years there has been a fairly rapid unification of the three elements of the business of public communications - PR, advertising and digital business.