Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Google’s new AI-driven search will elevate the importance of genuine thought leadership and first-hand insights.

Writing 192

Writing Communications Marketing B2B 192

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions.

How To 52

How To Insurance Insurance Ethics 52

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” Author information Mayra Ruiz Mayra Ruiz-McPherson is a brand journalist, senior digital strategist, visual storyteller, social media coach, web show host, speaker, blogger and upcoming author. ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). You can find her portfolio here: [link]. Michael Johnson.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164