Sword and the Script

FEBRUARY 20, 2018

When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Consumers have become more cost conscious.

Technology 61

Technology Marketing Retail Interviews 61

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. Define your brand’s “type.”

Consumer 168

Consumer Brand Branding How To 168

PR Fuel

JULY 24, 2018

Here’s a good exercise. If you were just Chris Consumer would you think what you have to say is interesting? You may be able to interest your local media in a brief mention, but you’re not likely to land a feature story and you’re certainly not going to see your name in the Wall Street Journal. That’s what regular people do.

Pitching 40

Pitching Media Small Business Writing 40

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Whether this is explicitly evident or not, we tend to make decisions and to work at a local level.

Measurement 120

Measurement Resources Technology Examples 120

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. The exercise will ensure your copy comes across as more newsworthy and less salesy. Beyond that, get to know your local media outlets. You can always pick and choose from there what to include in the boilerplate.

Writing 67

Writing Company How To Apparel 67

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

We’ve seen this in many brands’ decision to drop advertising in “fake news” outlets or those with unacceptable editorial content―and not just with YouTube or Breitbart. Businesses united in a common purpose overcame entrenched positions by local lawmakers. Remember the bathroom bill boycotts?

Corporate 149

Corporate Policies Privacy Construction 149

Stephen Waddington

FEBRUARY 12, 2019

This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. This is happening in almost every business and consumer category. These include shareholders, media, staff, suppliers, customers, and the local community.

Publicity 79

Publicity Community Pinterest Reputation 79

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). For Yunsoo, her favorite part about PR is the way it allows her to exercise her passion for people and for sharing messages with style, tact, and authenticity. Michael Johnson. Louis Cardinals.

Groups 60

Groups Internal International Conference 60

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. Public relations has found its rightful place alongside advertising and creative agencies at Cannes and Eurobest and is today winning awards in its own right and as part of integrated solutions. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164