Ronn Torossian

JANUARY 1, 2024

In the rapidly evolving landscape of innovation, bridging the gap between groundbreaking advancements and public perception is a delicate task. This is where public relations plays a crucial role, acting as the mediator between the complex world of innovation and the public’s understanding. The intersection of technological breakthroughs, scientific discoveries, and societal acceptance requires strategic […] The post The Role of PR in Bridging the Gap Between Innovation and Perceptio

Technology 243

Technology Publicity 243

Ronn Torossian

JANUARY 1, 2024

Consumer technology companies have become a necessary part of daily life. They have revolutionized communication, work, and entertainment. However, this rapid growth has raised cybersecurity concerns. These innovations create new entry points for potential threats. What ͏is consumer͏ technology? Consumer technology refers to the range of ele͏ctronic devices, software applications, and services designed for personal […] The post Addressing Cybersecurity Concerns With Your Consumer Technolog

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Technology Consumer Software Company 195

Ronn Torossian

DECEMBER 18, 2023

Financial public relations plays a crucial role in shaping the market perception of financial institutions, businesses, and investment entities. As the interface between these entities and the public, financial PR is instrumental in establishing trust, managing reputation, and influencing how organizations are perceived in the financial markets. Building credibility and trust Financial PR is foundational […] The post How Financial PR Shapes Market Perception appeared first on.

Financial 195

Financial Marketing Reputation Publicity 195

Ronn Torossian

DECEMBER 18, 2023

Multicultural marketing has become an increasingly vital aspect of any comprehensive multicultural marketing strategy. As societies grow more diverse, businesses must adapt to effectively reach and engage with different ethnic, cultural, and linguistic groups. What is multicultural marketing? Multicultural marketing, also known as ethnic marketing, is a strategic approach that tailors marketing efforts to appeal […] The post How to Navigate the Nuances of Multicultural Marketing appeared

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How To Marketing Groups Strategy 195

Ronn Torossian

DECEMBER 18, 2023

The world of recruitment is evolving rapidly, and one platform at the forefront of this transformation is TikTok. What started as a short-form video-sharing app primarily for entertainment has grown into a powerful tool for attracting new employees. In this digital age, harnessing TikTok’s potential can help brands tap into a diverse and vibrant pool […] The post Using TikTok to Attract New Employees appeared first on.

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Employee Video Tools Brand 195

Ronn Torossian

NOVEMBER 27, 2023

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221

Retail Industry Reputation Brand 221

Ronn Torossian

NOVEMBER 9, 2023

In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on

Strategy 195

Strategy Banking Financial Reputation 195

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. It brings teams together, aligns employees with the company’s mission, and ensures everyone is working toward common goals. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization.

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Internal International Corporate Communications 195

Ronn Torossian

OCTOBER 19, 2023

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted. Effective tourism crisis management and crisis communication strategies are essential to manage these […] The post Effective Crisis Communications Strategies for Travel and Tourism Companies appeared first on.

Tourism 195

Tourism Crisis Communications Travel Crisis 195

Ronn Torossian

SEPTEMBER 26, 2023

In the digital age, corporate reputation is more fragile and valuable than ever before. A strong reputation can lead to increased customer loyalty, investor confidence, and employee satisfaction, while a damaged reputation can have far-reaching consequences. Corporate reputation management and online reputation management strategies have become essential tools for companies to address and overcome reputational […] The post How Corporate Brands Can Manage Reputational Challenges appeared f

Corporate 195

Corporate Reputation Brand Branding 195

Ronn Torossian

AUGUST 29, 2023

Hollywood finds itself in a state of uncertainty as two major unions, the Writers Guild of America (WGA) and SAG-AFTRA, are on strike, and there are no immediate plans for restarting negotiations. The Alliance of Motion Picture and Television Producers (AMPTP) has stated that the unions have been unwilling to compromise on key issues, such […] The post How the Ongoing SAG Strike Impacts New Film and Television Releases appeared first on.

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Television Film 195

Ronn Torossian

AUGUST 20, 2023

Workplace benefits and company perks are crucial for attracting and retaining top talent, boosting employee morale and satisfaction, and fostering positive company culture. In today’s competitive job market, companies must do more than just offer competitive salaries. They need to effectively communicate their additional benefits and perks to distinguish themselves as an employer of choice. […] The post Workplace Benefits Have Never Been More Important: Here’s Why appeared firs

Employee 195

Employee Company Communications Marketing 195

Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. Objectives The first step in developing an airline communications strategy is […] The post Creating a Thoughtful Communications Strategy in the Airline Industr

Airlines 195

Airlines Industry Strategy Communications 195

Ronn Torossian

MARCH 13, 2023

Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation. Companies should check if AI aligns with their goals and values. When deciding whether to […] The post Is AI right for you?

Company 195

Company 195

Ronn Torossian

FEBRUARY 22, 2023

February is American Heart Month and a great time for companies to show their support for heart health. They can raise awareness about the importance of taking care of one’s heart and share some important American heart month facts. There are a few different ways that companies can join in on American heart health month […] The post February is American Heart Month – Meaningful Ways For Your Brand to Get Involved appeared first on.

Brand 195

Brand Branding Company 195

Ronn Torossian

FEBRUARY 12, 2023

During the 2023 All Star Festivities held in Fort Lauderdale, the NHL announced that it would be hosting a job fair with the goal of helping job seekers from diverse backgrounds get a job in hockey. In a now-deleted post on LinkedIn, the NHL revealed they were only offering the event, titled ‘Pathway to Hockey […] The post What Did the NHL Do Right and What Did They Do Wrong With Their Diversity Job Fair?

LinkedIn 195

LinkedIn 195

Ronn Torossian

FEBRUARY 5, 2023

Telehealth experienced a surge in usage when the pandemic first started, as about 70% of patients in the US opted to get healthcare advice this way, instead of visiting healthcare professionals in person. However, as the pandemic has been coming to an end, patients have started to visit their healthcare practitioners in person once again. […] The post The State of Telehealth in 2023 appeared first on.

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Healthcare 39

Ronn Torossian

JANUARY 10, 2023

To straddle art, commerce, and experience successfully for marketing, companies need a creative strategy. Some brands can manage to walk the line between art, commerce, and experience more successfully than others. Such brands have a clear vision of what they want to be for their customers. They do things their own way irrespective of how […].

Creativity 195

Creativity Strategy Brand Branding 195

Ronn Torossian

JANUARY 7, 2023

Giving names to solutions is not an easy thing to do, because most of the time, companies end up finding themselves in front of a whiteboard, with various ideas and phrases written on it. While all of those names might sound relatively okay to most of the people participating in such a task, no one […]. The post Importance of Product Names appeared first on.

Company 195

Company Brand Branding 195

Ronn Torossian

DECEMBER 17, 2022

Thought leadership allows companies to develop their brands and position themselves as industry leaders. This is because a lot of people tend to trust, as well as rely on the ideas that thought leaders share in the markets that interest them, which means that these people become the go to resources for others, looking for […]. The post Thought Leadership Basics for Businesses appeared first on.

Leadership 195

Leadership Resources Industry Company 195

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. Documentation Most companies, when looking to create influencer marketing campaigns, create a list of potential influencers they can reach out to via social media […].

Strategy 195

Strategy Marketing Social Media Company 195

Ronn Torossian

DECEMBER 4, 2022

The holiday season is a critical time of the year for business owners and marketing teams. Shoppers spend millions and companies attract their attention with outrageous offers. Pitching around holidays is as important as any other media effort. As holidays approach, there will be many companies that have something to say. Holidays can be used […].

Media 195

Media Pitching Company Marketing 195

Ronn Torossian

DECEMBER 2, 2022

With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are […]. The post Holiday marketing strategies for wineries appeared first on.

Strategy 195

Strategy Marketing Consumer 195

Ronn Torossian

NOVEMBER 17, 2022

Many companies these days understand that the core of all their success is solely reliant on them being able to turn prospects into paying customers. However, most companies won’t be able to operate for a long time if they only get potential consumers to only make a single purchase from them. that means they have […]. The post Email Marketing and Newsletter Essentials for Businesses appeared first on.

Marketing 195

Marketing Consumer Company Agency 195

Ronn Torossian

NOVEMBER 1, 2022

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers. This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on.

Company 195

Company Brand Branding Strategy 195

Ronn Torossian

NOVEMBER 7, 2022

The metaverse provided brands with the opportunity to create their own virtual space. With the basis of one being the digital realm and the other being firmly rooted in the physical world, the pairing of the food industry and the metaverse may not seem to be the most obvious. The food industry can be forward-thinking […]. The post Food brands in the metaverse appeared first on.

Brand 195

Brand Branding Industry Publicity 195

Ronn Torossian

SEPTEMBER 16, 2022

There are many elements to successful public relations with the goal of creating a positive image of a company in the eyes of the public. To better plan and organize each one of those elements and help create the image a company wants to achieve, businesses need to develop the right public relations strategies. Media […]. The post Essential PR Investments appeared first on.

Strategy 195

Strategy Company Publicity Media 195

Ronn Torossian

JULY 25, 2022

Some hotels are redefining the guest experience through not only their design but also their storytelling. The primary focus of the hospitality industry is customer satisfaction. This is the reason why hotels always try to enhance the experience of their guests. Hotels try to deliver a personalized and memorable experience so that the guests keep […].

Hotels 150

Hotels Trends Storytelling Industry 150

Ronn Torossian

AUGUST 1, 2022

There are always challenges that stand in the way of getting testimonials that help in getting publicity for an organization. Testimonials are extremely effective PR tools. The reason they work is that while a business can always claim how great it is , it seems more authentic when people who have used its products and […]. The post Getting testimonials for PR appeared first on.

Tools 150

Tools Publicity 150

Ronn Torossian

AUGUST 8, 2022

PR is competitive but it can be leveraged throughout the year. A business has to take advantage of unexpected opportunities of publicity when they occur. PR can be a means of seizing the moment and putting a product or service in the mind of the target audience. For sustained media presence and fame, a business […]. The post Capitalizing on PR appeared first on.

Publicity 150

Publicity Media 150

Ronn Torossian

AUGUST 15, 2022

Life is about ultimately establishing meaning in the world. Young entrepreneurs are trying to make the world a kinderplace. When it comes to business, doing good is what matters. These people are passionate about paying it forward. After all, an entrepreneur is in a position to think about society and is in a position to […]. The post Entrepreneurs who are making the world a better place appeared first on.

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Ronn Torossian

AUGUST 23, 2022

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195

Company Internal International Consumer 195

Ronn Torossian

JUNE 27, 2022

Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing new about self-publishing. It has been practiced for hundreds of years. Writers like Edgar Allan Poe […].

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Print Writing 39

Ronn Torossian

JUNE 6, 2022

Companies that are using Facebook are always looking for different ways to generate more engagement and conversions. Fortunately, the platform provides businesses with plenty of different ways that they can create more interactive experiences for their customers, such as carousel posts, video content, and more. Carousel Post Carousel posts on Facebook can be used to […].

Facebook 195

Facebook Video Company Social Media 195

Ronn Torossian

MAY 23, 2022

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. Many companies have become well known for their high-quality products, but they have also managed to create a lifestyle brand that makes them appealing beyond their product offerings. A lifestyle brand is not limited to just […].

Brand 195

Brand Branding Publicity Consumer 195

Ronn Torossian

MAY 11, 2022

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success. Automated Bidding Companies that aren’t confident in setting their ad bets and optimizing their campaigns […].

Advertising 195

Advertising Advertising Strategy Company 195

Ronn Torossian

APRIL 28, 2022

Brands that aim at efficiency in retail should provide convenience in all areas of the business. Convenience is a complete experience. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […]. The post Brand Efficiency in Retail appeared first on.

Retail 195

Retail Brand Branding Consumer 195