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Trying to break into PR or Communications? Here are 5 transferable skills that you might already have

Remote PR Jobs

Ready for a career change? The world of PR and Communications is waiting for you. But before pressing send on those applications, it's important to consider the qualities necessary to hack it in the industry. Transferable skills are those that are taken from one job field and easily applied to another. Lucky for you, PR and Communications is FULL of them.

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What Stress Looks Like When You Work in PR (and How to Manage It)

Prowly

Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

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Earnings Calls and Releases: Compliance, Communication, and Strategy

Business Wire

Earnings calls and earnings releases play important roles in investor relations and corporate transparency. Both serve as windows into a company’s financial health, performance, and strategic direction, offering stakeholders vital insights.

Strategy 312
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Why Brand Reputation Management Matters

Ronn Torossian

Why Brand Reputation Management Matters The era of swift information dissemination and digital prevalence has transformed a brand’s reputation into its most significant asset. It is now the trust currency that sways customer decisions, molds brand loyalty, and ultimately affects financial outcomes. Amidst a plethora of choices, a robust reputation often marks the fine line […] The post Why Brand Reputation Management Matters appeared first on.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 With that said, have you ever wondered how to write a compelling press release? Have you considered best practices when it comes to pitching your news to journalists to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each of each piece of news you pitch!

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Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world

Agility PR Solutions

Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even still, it probably didn’t prepare them for today’s world and […] The post Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world appeared first on A

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Reputation, risk and resilience – the ultimate report

Stuart Bruce

Every year there are a multitude of useful and interesting global reports published about reputation, risk, resilience and trust. We feature many of them in … © Stuart Bruce - Reputation, risk and resilience – the ultimate report was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Tech public relations must also evolve to keep up with this dynamism. Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.

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Ethical communication in the digital age: Best practices for building trust and credibility

Agility PR Solutions

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training. Considering we’re now in the golden age of digital media and AI, the ethical and moral challenges concerning the PR […] The post Ethical communication in the digital age: Best practices for building trust and credibility appeared first on Agility PR Solutions.

Ethics 176
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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. And as businesses and organizations seek to achieve greater transparency and to mitigate the impact of a crisis on overall trust and reputation, it’s proven successful.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Healthcare comms is leading the PR profession

Steve Barrett on PR

This week’s PRWeek Healthcare Awards+Conference and recent Global and U.S. gala celebrations show specialist PR pros at the top of their game and really making a difference.

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Reputation PR: Effective Strategies & Management Tips (w/ Examples)

Prowly

A positive reputation in public relations isn’t merely an advantage; it’s a cornerstone of business success, especially since 95% of customers trust corporations that are well-regarded. Effective reputation management is key to keeping your business growing and on the right track. Learn proven strategies for managing brand reputation and building trust with your customers, using […] The post Reputation PR: Effective Strategies & Management Tips (w/ Examples) appeared first

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Pair of surveys show why B2B tech needs to work on their customer marketing efforts

Sword and the Script

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing. The idea was to put some big thinking behind cross-selling and upselling our product to existing customers.

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The important role of media monitoring in market intelligence

Agility PR Solutions

Have you thought about how businesses seem to always be one step ahead of the game? The answer lies in a hidden yet powerful tool: media monitoring. Today, in order for businesses to obtain a competitive advantage, media monitoring has become crucial. However, how do they accomplish this, and what part precisely does media monitoring […] The post The important role of media monitoring in market intelligence appeared first on Agility PR Solutions.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AMEC Communication Measurement and Evaluation Summit 2024 best highlights

Stuart Bruce

The AMEC Communication Measurement and Evaluation Summit 2024 provided lots of food for thought, as well as the opportunity to sample the culinary delights of … © Stuart Bruce - AMEC Communication Measurement and Evaluation Summit 2024 best highlights was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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PRWeek Global Awards benchmark industry progress

Steve Barrett on PR

After a tough year of global economic uncertainty and geopolitical turbulence the range, profile and contribution of the PR profession across numerous metrics was impressive to see.

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The Ultimate PR Calendar for 2024: Special Days, Holidays & Events

Prowly

Forget the generic press releases and social media blasts of yesteryear. This year, it’s your time to shine and create catchy content for Special Days you want to celebrate – based on PR experience and data. We’ve got you covered and have prepared a list of days you should mark in your PR calendar for […] The post The Ultimate PR Calendar for 2024: Special Days, Holidays & Events appeared first on Prowly Blog.

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CMO spending on paid media soars at the expense of talent, tech and agencies

Sword and the Script

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 tips for cultivating real connections & building a loyal community on social media

Agility PR Solutions

Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community? An engaged community results in not just a heightened sense of brand awareness and loyalty but […] The post 10 tips for cultivating real connections & building a loyal community on social media appeared first on Agility PR S

Community 119
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As People Live and Work Longer, Companies Urged to End Age Discrimination

PRSay

“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues livestream on May 16 titled, “Shifting Perspectives: Debunking ‘Age Is Just a Number.

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Shine on Class of 2024

Steve Barrett on PR

Commencement season is in full swing and the experiences of the graduates of 2024 reflect a tough time for universities and one of the more extraordinary experiences of any class of students.

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Prezly Pricing in 2024: How Much Does Prezly Cost?

Prowly

Securing more media coverage for your business or clients requires significant effort. This includes spending hours reviewing media contacts, pitching journalists, and following up, often for multiple clients and PR campaigns simultaneously. To streamline this process for your team, consider utilizing PR software. One option could be Prezly. Today, we’ll help you discover everything about […] The post Prezly Pricing in 2024: How Much Does Prezly Cost?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Use Outside-the-Box PR Ideas to Attract More Media Attention

Garrett Public Relations

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations.

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Beyond likes and shares: Measuring social media’s brand impact

Agility PR Solutions

In an era where likes and shares dominate the social media landscape, it’s easy for businesses to become fixated on these surface-level metrics. However, beneath the facade of popularity lies a more complex reality: The true impact of social media on brand success is multifaceted and often goes beyond mere engagement numbers. Understanding the genuine […] The post Beyond likes and shares: Measuring social media’s brand impact appeared first on Agility PR Solutions.

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3 interesting things CMOs revealed about marketing talent in this survey

Sword and the Script

A poll of 292 marketing leaders finds CMOs attribute success to marketing talent – and they are making the case that growth requires them to hire more What would you do with an unexpected extra $1 million in the marketing budget ? The CMO Survey polled 292 marketing leaders and asked this question. The number one answer CMOs gave was that they’d invest it in talent (17%) – both hiring and professional development.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Top 5 Meltwater Alternatives in 2024

Prowly

The PR software market gives you a wide range of options to choose from – and a hard time to choose the best one for you. This article aims to help you make the right pick with a comprehensive comparison of the best Meltwater alternatives. Who is the competition for Meltwater? Prowly Muck Rack Cision […] The post Top 5 Meltwater Alternatives in 2024 appeared first on Prowly Blog.

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Infected Blood Inquiry: “institutional defensiveness” led to reputational manipulation

Wadds Inc.

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. The inquiry was chaired by Sir Brian Langstaff. It’s a tough read. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products.

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How to optimize your content marketing workflow for better team collaboration

Agility PR Solutions

Content marketing is a constantly shifting landscape. Audience expectations change with the wind, with new trends rising and falling faster than PR and marketing agencies can keep up. Optimizing content marketing workflow is essential to creating relevant, timely, and high-quality content. Content teams need direction, and optimizing workflow provides a foundation to build on.