Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Will The Update Entail? Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Waxing UnLyrical

DECEMBER 24, 2020

As businesses increase their use of data, it is critical that they do so ethically, and proactively address the many significant, and valid, concerns around consumer privacy. I wonder what 2021 will bring. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

Data 106

Data Analytics Privacy Ethics 106

Shift Communications

SEPTEMBER 21, 2017

Currently, the skepticism is mainly focused on consumer facing vendors such as Google and Facebook. According to Cybersecurity Ventures , “Worldwide spending on cybersecurity products and services is predicted to eclipse $1 trillion for the five-year period from 2017 to 2021.” Reporting is starting to reflect this shift as well.

B2B 60

B2B Leadership Crisis Communications Technology 60

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. ” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 192

Writing Communications Marketing B2B 192

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 96

Privacy Google Advertising Advertising 96

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. He is 2021 chair-elect of PRSA’s Counselors Academy, and a director at-large of PRSA’s New Jersey Chapter. Image via Lightspring.

Reputation 182

Reputation Privacy Banking Ethics 182

Contently - Strategy

FEBRUARY 8, 2022

percent of company revenue in 2021 from 11 percent in 2020. AppsFlyer EMEA and LATAM general manager Gal Ekstein says data collection is critical, but brands also need to go further. privacy is moving to the forefront of ad targeting,” he adds. .” privacy is moving to the forefront of ad targeting,” he adds.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

JUNE 22, 2021

However, at some point, in July 2021, that feature – the email portion – is going away. It’s a brand and product with which I already know, like and trust. Some of the things that give me pause: The merge tags for parsing the RSS feed into a send looks time-consuming, and. ConvertKit.

Google 109

Google Tools Analytics Blogging 109

Landis PR

DECEMBER 4, 2023

billion in 2021. Like a match to a flame, human writers breathe life into brand voices. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility.

Marketing 59

Marketing Content Marketing Storytelling B2B 59