Sword and the Script

AUGUST 1, 2022

Blog: Code of PR Ethics? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Blog: New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News). Arik Hanson).

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

FEBRUARY 23, 2020

The 2019 report was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. The very mention drives discussion about ethics, morals, constraints and limitations. Reports from the JOTW Communications Survey in 2019 and 2018. The 2018 JOTW Communications Survey from Frank Strong. What is PR?

Survey 86

Survey Public Affairs Corporate Trends 86

PRSay

JANUARY 29, 2018

Yet as we look at 2018 — and the years to come — there is much that remains to be done. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have set standards for our discipline and developed and shared knowledge and best practices. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

5W PR

FEBRUARY 11, 2019

Here are some of the major challenges that marketers had to deal with in 2018: The role of influencers. Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In 2018, marketing professionals had to work with influencers.

Marketing 68

Marketing Policies Privacy Education 68

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. Block Club Chicago , an online, hyperlocal, nonprofit news organization, was founded in 2018 and has since published more than 5,000 stories on Chicago’s neighborhoods.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

PR 20/20

SEPTEMBER 20, 2018

Identifying social media trends. Make ethics a part of the conversation, now. Data ethics makes headlines globally today, and that will only grow as AI becomes the norm. Defining topics and titles for content calendars. Determine marketing goals based on historical data and forecasted performance. Where Do We Go From Here?

Marketing 50

Marketing Training Data Ethics 50

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

5W PR

SEPTEMBER 27, 2017

5W client, It’s a 10 Haircare recently sponsored the 2018 Miss America Competition. billion impressions and driving the commercial to win several awards and reach trending status on YouTube. You’re Sponsoring an Event. You’re Giving Back. Today’s population places more importance on brand values than its physical “stuff.”

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. Richard: It happened slowly and organically.

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

MARCH 6, 2018

Any projects coming up in 2018 that you’re particularly excited for at Cargill? What kinds of trends did you notice in your hiring process? I will say that the most surprising thing to me about this trend was that it was true across the globe in all four geographies where we posted jobs this year.

Social Media 102

Social Media Media Corporate Resources 102

Ethical Voices

FEBRUARY 20, 2023

She discusses a number of important ethics issues, including: What to do when your employer doesn’t let you act in true faith How to make land acknowledgments more than a performative action The importance of cultural contexts Tell us about yourself and your career? What is the most difficult ethical challenge you ever confronted at work?

Ethics 82

Ethics Community Conference System 82

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. You can be an ethical and persuasive PR pro or marketer without selling your soul. They are naturally skeptical, and the trend in “fake news” has everyone on edge.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Communications Conversations

FEBRUARY 6, 2018

Corporate social responsibility and ethics are important to me, and I am proud to work for a company where I believe in its values, which I think should be a non-negotiable when you are a corporate communications professional! This is the time of year we see trend posts galore! The word “busy” has become meaningless.

Energy 68

Energy Corporate Travel Internal 68

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? 2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Best of luck in 2018, because it often comes down to just that.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 123

Survey Measurement Public Affairs Storytelling 123

PR in High Definition

DECEMBER 17, 2018

There’s never a dull moment in the communications industry, and 2018 has certainly been no slouch. Skills for the AI world : This trend cuts across more than just the comms and marketing industry, every industry is impacted by AI in some way. The post Seven Trends for 2019 appeared first on Firefly Communications.

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. A version of the above prediction was first published by the Content Marketing Institute: 80+ Content Marketing Trends for Success in 2023.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

” ~ Frank Strong , Founder & President, Sword and the Script Media , LLC [Note: this prediction was first published by the Content Marketing Institute : Key Trends in Content Marketing 2024: 67 Predictions ] Predictions that are mostly enthusiastic about AI 21. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

APRIL 27, 2019

I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. Additional reading: 2018: 7 Statistics from an Annual Survey of Reporters that Gives PR a Glimpse…. Full report: 2018 Global Media Report by Onclusive.

Survey 96

Survey Journalism Study Pitching 96

Contently - Strategy

APRIL 14, 2021

Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018. In the U.S., states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form.

Privacy 124

Privacy Google Advertising Advertising 124

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Landis PR

MARCH 13, 2023

The New York Times wrote, “what’s scary is how Howard’s rage taps into an age of anger and confusion — the mid-1970s in the show, but also of 2018. Everything happens to the main characters in the universe of their jobs…which is a lesson on life/work balance that was being taught waaaay before recent trends. (By

Journalism 52

Journalism Film Ethics Television 52

Mindful Marketing

JULY 26, 2019

This second kind of mistaken identity will become more common if one particular promotional trend continues. So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception.

Ethics 70

Ethics Consumer Reputation Corporate 70

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

A trend we are going to see happening more in 2019 is the coming together of marketing and customer success. Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. PR teams will be measured by inputted organic brand conversion lift and Google Trends.

Social Media 96

Social Media Marketing Media Creativity 96

NewsWhip

FEBRUARY 26, 2021

Is that a break or a continuation of existing trends? We arrived in 2018 at a very stunning finding, which is the first time that we then looked at the concerns, and rising concerns, about fake news. So it has both the competence and the ethics implied in that question. Government and media are neither competent or ethical.

Brand 78

Brand Branding Media Government 78

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. I’ve also included a call to action that may be helpful in your planning for 2018. My view is that 2018 will prove to be a breakthrough year for the professionalism of public relations as a result of a concerted effort on a number of fronts.

Publicity 164

Publicity Ethics Data Community 164