Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. It includes a review of the news business in 2018 and looks forward to the next 12 months. #1 But how many will join and pay? #8

Report 98

Report Journalism Privacy Enterprise 98

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

JULY 3, 2019

2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). technology, wearables, and on-demand content are all on the rise. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. It’s an excellent solution for brands with busy consumers who can afford to listen to the content, but don’t have the time to watch it. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. While creating this content and audience, we also built relationships with technology partners along the way.

Case Study 42

Case Study Storytelling Study Engineering 42

Practical Law Construction

APRIL 20, 2022

While the Alternative Fuels and Infrastructure Directive (AFID), as implemented in the UK in 2018, ensured that all new charging points must offer “ad-hoc” access (backed up by £1,000 penalties per non-compliant chargepoint), EV owners still face a range of obstacles to accessing and using public EV networks.

Government 52

Government Mobile Data Local 52

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging. ” ~ Prof.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Contently - Strategy

APRIL 14, 2021

For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators. For brands, however, it means a paradigm shift. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Deirdre Breakenridge

JUNE 27, 2018

Today, companies are compelled by their consumers to do more for society’s common good. In the New Era of Global, the biggest changes come with a different set of expectations; what consumers expect from their brands and what brands expect from themselves. They reflect the values of their consumers and use their power to act.

Marketing 164

Marketing Ethics Local Technology 164

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

FEBRUARY 8, 2022

privacy is moving to the forefront of ad targeting,” he adds. ” Consumer awareness increases. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness. .” “In addition, particularly in light of Apple’s update to iOS 14.5,

Advertising 138

Advertising Advertising Privacy Apparel 138

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk.

Social Media 96

Social Media Marketing Media Creativity 96