Rock the Status Quo

APRIL 8, 2016

We forget to set that tendency aside and it creeps into the content we create. Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. Mark DelSasso (@videoarch) April 7, 2016. Carrie Morgan (@morgancarrie) April 7, 2016. PRisUs @RonPloof #prprochat. PaR97XLKBu #PRprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. ” I’ve been surprised by how similar content marketing is to journalism. Specifically, I’ve started to take charge of our markets west of the Mississippi River. It’s basically the same thing.

Media 112

Media Journalism Report Video 112

Cision

AUGUST 19, 2016

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers. Issue Date: 11/22/2016. News: 8/24/2016. URL: [link].

Pitching 120

Pitching Newspapers Advertising Advertising 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Beyond PR

JANUARY 20, 2017

I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Think back a few years when you read a certain kind of newspaper article. That, by necessity, forces content marketers to get better at what they publish.

Brand 40

Brand Branding Small Business Advertising 40

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?

Journalism 28

Journalism Guidelines Government Training 28

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. million - had become the last successful, worst-polling candidates in the 2016 race. Exhibit A: The Death Knell of “Advertising’? billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48