Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

NOVEMBER 24, 2015

According to a report from Ogilvy and Tubular Labs , 725 of the 1,000 most popular Facebook videos at the beginning of 2015 were re-uploaded from outside sources. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ). A lawsuit was filed against the late night show’s host for using jokes published previously on Twitter.

Examples 120

Examples Viral YouTube Infographics 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

ISEBOX

FEBRUARY 26, 2016

At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs. This scenario unfolded on two notable occasions in 2015. April 15, 2015: Amgen’s Corlanor (ivabradine) for treatment of chronic heart failure. In 2014, that number was 41. Chronic Heart Failure: a. HCV (Hepatitis C Virus): a.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Rock the Status Quo

AUGUST 21, 2014

A second client tasked me with building a list of recommended next steps to move their content marketing forward, AND I’ve been working on my own 2015 content marketing strategy for Rock The Status Quo. One blog post can become a SlideShare deck, video, infographic, quote image. Be unique and creative to stand out.

Writing 203

Writing Blogging Pitching Content Marketing 203

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. SF: There are 15 skills I see as essential in 2015. ” I was part of the panel along with -.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ISEBOX

JANUARY 12, 2017

The Ogilvy/Pulsar project looked at all types of content, across the relevant social media channels – including text, videos, images, infographics – and found that followers were more likely to share when the post referred to an outside resource. . Remember our post on the rise of multimedia ? It may be time for a refresher course …. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

Sword and the Script

DECEMBER 10, 2019

The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. This unlikely union will create some of the most creative, impactful and best-in-class marketing the planet has ever seen. 29) A logical investment in creativity. “As

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Waxing UnLyrical

MAY 22, 2015

” On the flip side, this doesn’t give you a pass when it comes to creativity with your content and pitching; leverage that to generate even more earned media through your outreach efforts. Now that we’re almost halfway through 2015, you can see he was right. Be creative with your content (including video).

Leadership 40

Leadership Report Media Video 40

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. This was the focus of a March 2015 event co-sponsored by Maccabee Public Relations and Minnesota PRSA. March 4, 2015. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. For example, 2015 is truly the year of “ROI.” The sales process is a creative one. For example: when we launched CommPRO, the typical contributed post was 1,000+ words. The engagement and content consumption increased 200%.

Radio 40

Radio Mobile Media Sports 40

MaccaPR

OCTOBER 26, 2015

billion in 2015, ad agencies and their clients are now freaking out that consumers can block those ads and render some online buys nearly worthless. Clearly, paid advertising is not going away - eMarketer reports that in 2015, total worldwide ad spending will hit $569.6 What’s a marketer to do? “To billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Flatiron Communications

JANUARY 15, 2016

Kim Kardashian West (@KimKardashian) December 20, 2015. We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Instagram), while others have done so through their creative and prolific media output, e.g, pic.twitter.com/aXl8hiMobn. —

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Contently - Strategy

APRIL 14, 2021

Repercussions from Google’s “ Mobilegeddon ” update in 2015, GDPR, and Facebook’s feud with Apple in 2020 are just a few examples of road bumps the industry has had to navigate in recent years. Brands have gotten creative every step of the way, and they’re already starting to prepare for the cookie ban.

Privacy 124

Privacy Google Advertising Advertising 124