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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

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5 Common Misperceptions of Social Customers

Cision

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record. Practical Value.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I was delighted when Deirdre said YES.

Education 150
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How Airlines Like Delta Hold Parents Hostage

Sword and the Script

#CSR #customer. Frank Strong (@Frank_Strong) April 19, 2015. In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. Writing his column, McBean himself called it capitalist pollution. Airline customer must be regulated.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

With more than 400 million members, LinkedIn offers a high-performance personal branding platform that you activate, design and manage. You can grow your business by integrating LinkedIn into sales, customer service or marketing efforts for immediate and long-term impact throughout your business and community.

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Six Things That Haven’t Changed About PR

Mindful Marketing

One of the biggest complaints from journalists is that PR executives don’t actually read what a journalist writes. Every brand must have a crisis communications plan. Customer service has to work to ensure that public messages and brand promises are ones they can uphold and adhere to, and let PR know if they cannot.