PRSay

MAY 6, 2016

At The PowerStation | Communications, he directs: Strategic program development and management. Branding development and execution. The agency’s PRcitecture communications strategy modeling process. Crisis communications. Ken has more than 20 years of experience in public relations.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013?

Social Media 60

Social Media Crisis Marketing Media 60

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. PR and media professionals who can understand these changes and anticipate their brand’s or client’s needs will have a strong advantage in this time of rapid change. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Mindful Marketing

JULY 15, 2015

Every brand must have a crisis communications plan. ” Every good PR team will have some kind of crisis communications in queue, and revisit it yearly to ensure it remains applicable and current in our constantly changing business and communications environment. You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. Hootsuite (2013 – Present). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Cision

DECEMBER 14, 2015

So, it makes sense that you would want your most important communications to be at the very top of your social pages (where people will go to pull information). It may also be worthwhile to consider embedding key social posts into crisis-related content or even digital press releases.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Prepare in advance for crisis. CSR communications need all of these formats to reach the public.

Media Relations 120

Media Relations Trends Media Corporate 120

PR in High Definition

OCTOBER 19, 2017

This VR blunder isn’t the only brand mistake of late, with Dove also in the spotlight after being accused of racism and having to pull one of its latest advertisements. .” So why wasn’t it clear? Surely someone in the Facebook team raised the possibility this might happen, given it’s so obvious to an outsider?

How To 69

How To Crisis Groups Facebook 69

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48