Remove 2012 Remove Creativity Remove International Remove Measurement
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Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. What’s measurable? The project. Or, of course, any combination of the above. Here is where it wasn’t easy to begin with.

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

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Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

That was the point when, in 2012 I predicted somewhat provocatively, that social media strategists will be gone in 2 years. Our trades, our blogs, our internal strategy memos – have all devolved to tools, tips and techniques to drive a quick bump in whatever KPI is currently in fashion.

Strategy 119
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Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign

PRSay

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60
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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Attribute/drive creative social PR campaigns. Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.”

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. ” The Link Humans case study.

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2010s: The decade defined by impact

Karen Freberg

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. This professor defined being international as being someone who was born outside of the country.