Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched the AMI blog in 2012 as a resource to agency leaders. Publications like The Washington Post, Forbes, Entrepreneur and others have invited Drew to write for them as well.

Interviews 50

Interviews Marketing Financial Insurance 50

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Here, here!

Marketing 251

Marketing Resources Content Marketing Leadership 251

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. The Future of Trust is Decentralization ” . What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

As of today, I will have been writing about the promise of blockchain technology for corporate communications for exactly a year. Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. The Future of Trust is Decentralization ” . What Needs Work.

Technology 20

Technology Writing Government Corporate 20

Sword and the Script

AUGUST 13, 2019

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Terms are not disclosed.

Technology 13

Technology Software Company Marketing 13

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR? Jeff Barrett – @BarrettAll . ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

OCTOBER 20, 2015

This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources. The second, used far less frequently in the days before search and social, was paid advertising. Many politicians use the tactic very effectively.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

ZudePR

MAY 31, 2015

For me, as a local government employee, there are clear political boundaries. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. Start a blog because you love to write.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. It is simple: participants first write their ideas without discussion on Post-it notes.

How To 60

How To Software System Employee 60

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities.

Data 106

Data Meeting Measurement Guidelines 106