5W PR

AUGUST 29, 2018

Nearly every week, some misstep or misdeed made the news, pushing brands and individuals into a glaring spotlight. So, while we may be willing to give these brands some latitude, we definitely don’t want to repeat their mistakes. Trust in the brand, whose chief stock in trade is trust, plummeted. But that’s no reason to be smug.

Crisis 88

Crisis Data Consumer Agency 88

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. We need to ask ourselves these questions: What are the impacts on brands? How are they consumed and by who? What do we do with this information? Show… then tell.

Conference 113

Conference Communications Storytelling Social Media 113

Mark My Words

DECEMBER 21, 2018

Of course, there isn’t a rule on the matter, but in the age of new wave media; characterised by 24/7 news, online outlets, and a myriad of social media platforms do consumers have the collective memory to hold a brand to account? However, if one is reached, under the current malign of consumer information overload.

Government 68

Government Retail Financial Consumer 68

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. It’s not enough to just count what’s easy to count; you must measure what really matters.

Measurement 40

Measurement Comparison Advertising Advertising 40

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984.

Communications 60

Communications Analysis Web Handbook 60

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In the 1990s, consumer and advocacy groups aggressively targeted organizations about CSR in their supply chains, and this trend has only intensified since then. Emphasis on supply chain is growing. What do these mean for PR and media professionals?

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. Below is an example of an online newsroom.

Software 115

Software Tools Publicity System 115

Beyond PR

MAY 30, 2017

The internet has changed the way we discover and consume information. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. The focus was more on quality of content.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). For marketers, the growth in audio content means adjusting strategy to make it easier for consumers to find exactly what they’re looking for via voice.”. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. But there was one part that I had to learn how to master as I got more experience: the art of the internal sell. What are the goals of my internal stakeholders?

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe. Create a crisis plan and test it.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79