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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

When it comes to managing your good reputation within it, RepUs offers the ABCs of ESG and important insights to consider. This is dangerous ground for companies managing their reputations. However, a company’s reputation for product quality or innovation may provide a buffer. PWC studied 202 publicly traded large U.S.

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

In 2008, he received PRSA’s highest individual honor — the Gold Anvil. In addition to an excellent personal reputation for professional ethics, Epley required his employees to embrace PRSA’s Code of Ethics, including adherence to the Code in client contracts. Epley, who joined the U.S.

Ethics 166
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 179
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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

Let’s look at some of the main statements made by Jim during the 2008 interview and ask ourselves some questions: I dislike the term “targeted” publics. Jim Grunig (2008) Powerful and meaningful statement on the fact that we need to see the reality (also or mostly) through the publics’ eyes. “I

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Behind the Headlines With Kim Spear

Cision

Kim Spear, director at Newgate Communications, has helped her clients build brands in China and also worked with sponsors during the 2008 Beijing Olympics. What was it like to work with sponsors during the 2008 Beijing Olympics? What do you think are the keys to building and protecting a brand’s reputation?

Local 120
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Recession is coming – are you prepared?

PR in High Definition

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.

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Recession is coming – are you prepared?

PR in High Definition

Unlike the recession in 2008, we have a head start this time – we are more aware of what’s coming and what could follow. This is a very different situation to 2008, when the recession was shallower but lasted longer. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M.