Cision
APRIL 24, 2015
It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. However, blogging is one of the leading tools in any brand’s content marketing strategy. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.
Doctor Spin
DECEMBER 16, 2023
The effect extends beyond individual assessments and significantly impacts marketing strategies where singular characteristics often shape consumer perceptions of advertisements and brands. Please support my blog by sharing it with other PR- and communication professionals. Source: Commercial Research 2 Hao, L. Commercial Research.
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wiredPRworks
APRIL 20, 2022
In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.
Communications Conversations
NOVEMBER 1, 2017
Army blog, one of the early and powerful case studies for transparency and authenticity in “corporate” blogging, and a case study I remember well from the early days. After all, consider the following: MySpace was the dominant social media platform in 2007. In particular, Greg talked about his time managing the U.S.
Communications Conversations
DECEMBER 8, 2014
Is this 2007? It does give individuals the opportunity to post–which is big for those without blogs. And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. Which is why sponsored stories and native advertising is so popular with brands.
Norton's Notes
AUGUST 19, 2015
Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. There were a number of PR blogs but not hundreds in the PR space as there are today. Who will read that? How will people find it?
PR 20/20
SEPTEMBER 8, 2021
Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.
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