Doctor Spin
JANUARY 2, 2024
Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. link] 2 Nandan, S.
Landis PR
SEPTEMBER 7, 2021
In 2005, the year after Facebook went live, that number was 5 percent. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Today, SJSU teaches social media in the Business, Communications and Journalism majors. Fast forward to today.
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Cision
JULY 19, 2016
In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.
Ishmael's Corner
APRIL 21, 2015
Since Google’s act on January 12, 2005, organizations of all shapes and sizes have become much more aggressive in taking their stories directly to the target audiences. Like the investment world’s emphasis on the diversified portfolio, the building of a brand calls for diversified activities. Yet there’s the rub.
PR 20/20
APRIL 1, 2021
Scripps School of Journalism spring quarter of my junior year. I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. Through a mix of long nights (studying this time, instead of partying), second chances and serendipity, I was accepted into the Ohio University E.W. and Exceed.
Bad Pitch Blog
AUGUST 1, 2008
Lo, a long time ago in May of 2005, his and Heather Green’s co-written cover story “Blogs Will Change Your Business” made quite an impact on corporate America. So, this is a reason BPB wanted to hear his thoughts on the state of journalism, PR and the thing we call "today''s media." But there will be holes in coverage.
Communications Conversations
AUGUST 31, 2018
Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.
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